Writer/Designer Chapter Summaries

Chapter 2-Anaylzing Multimodal Projects: This chapter focuses a lot on rhetorical situations through multimodal. Explaining ways to help you focus your multimodal texts to have rhetorical situations and how to look for them in other authors work.  Four factors that you have to pay attention to are audience, purpose, context and genre. A couple questions given in the book you can ask yourself about you writing for audience are:

  • Who is the intended audience?
  • Who might be the secondary audience(s)?
  • What values or opinions do the primary and secondary audiences hold? Does the author appeal to these values or opinions in any way? (Pg. 23)

Questions you can ask given from the book for purpose are:

  • What do you consider to be the overall intention for the text? What leads you to this conclusion?
  • Might there be one or more secondary intentions? Why do you think so? (Pg.24)

Questions to ask for context:

  • What is the medium (print, CD, App, the Web, video, ect.)? Why do you think the author chose this particular medium over another one?
  • Where did you find the text? What was the publication venue (book, newspaper, album, television, ect.)?
  • What were the historical conventions for this type of text? What materials, media, or publishing venues were available at the time?  (Pg.24)
  • What are the social and cultural connotations within the text?What colors, pictures, or phrases are used? What technologies does the text use?
  • How will readers interact with this text? Will they read it on their phone or tablet while walking down the street? on a desk-top computer in a public library? on a laptop in their backpack? (Pg.25)

Questions to ask about the author:

  • How does the author (implied or actual) establish personal credibility? Do you trust this source? Does it matter?
  • How does the author (implied or actual) come across?
  • Does the author (implied or actual) have a certain reputation? Does the text work to support this reputation, or does it work to alter this reputation?
  • If you know who the actual author is, can you find any historical or biographical information that will help you understand his or her credibility, character, and reputation? (Pg.26)

Questions to ask about the genre:

  • How might you define the genre of the text? Consider both a broad definition and a more specific definition.
  • In what ways is the text similar to other texts within this genre?
  • What key features make it part of the genre you’ve identified? (Pg.27)

Chapter 3- Choosing a Genre and Pitching Your Project:This chapter was about researching different genres in multiple media outlets that could be helpful to you picking a genre for your research project. It also covered multiply ways you could pitch your project to your professors or clients.  When it comes to researching your topic your going to have to explore the how of other authors who have  presented that topic to. Some questions you can ask when it comes to explaining your how of your topic from the book are:

  • How do other authors present your topic?
  • Which of their texts seems to address its rhetorical situation most effectively? (Pg.41)

When pitching your project you need to be able to pull together all the rhetorical, generic, multimodal and technological parts. A pitch is just a short presentation explain the what and how of your project. You want to make sure you convince you audience that you know what your proposing and you can handle the project.

Chapter 4- Working with Multimodal Sources: This chapter is about starting your what of your project. Starting more in-depth research, with that you have to find credible sources. Some questions you should keep in mind when looking of credible sources given from the book are:

  • How do you define credibility in relation to you project goals?(Pg58)
  • What is the purpose of your source? Does it seem biased in any way?
  • What information can you find about the text’s creator and/pr publisher?
  • Have you seen this author or organization referred to in any of your other sources?
  • Is the information believable? Why or why not?
  • What medium is the source in?
  • Are your sources diverse and inclusive? (Pg.59)

You also need to find multiply sources such as books, the internet, articles and other things. With that you also need to find assets which are pieces of content you’ll use in your project such as pictures and video clips. With all that you need to make sure you cite all your source correctly, pay attention to the copyrights and permission to use the sources

Chapter 5- Assembling Your Technologies and Your Team: This chapter is about assembling your project. It gives you examples of different multi modals you can use for your projects and what you can use to help you create your designs.

I need to design . . . I can use . . .
Video Windows Movie Maker, iMovie, Final Cut Express, Final Cut Pro, Avid, Adobe Premiere, Sony Vegas
Audio Audacity, GarageBand, Logic Pro, Peak, Pro Tools
Images GIMP, Adobe Photoshop, Adobe Illustrator, Picasa, Adobe Fireworks, Corel Painter, Adobe Lightroom, CorelDRAW, Microsoft Paint
Web Site Adobe Dreamweaver, KompoZer, text editors
Blog Blogger, WordPress, Weebly, Moveable Type, TypePad
Pages/Posters Publisher, Adobe InDesign, most word-processing programs, construction paper, stencils, printer, scissors, ruler, etc.
Animation Xtranormal, Blender, Adobe Flash, Comic Life
Slide Show PowerPoint, Keynote, Prezi, Microsoft Photo Story, Google Docs Presentation
Screen Captures Snapz Pro X, Camtasia, Snagit, Screencast-O-Matic, Jing
Micro-and Multimedia Blogs Tumblr, Twitter, Storify, Pinterest, Jaiku


Chapter 6- Designing Your Project:  This chapter was about starting your project. It gave two different strategies for different projects, one being a mock-up and the other being  a storyboard. A mock-up is a rough layout of a screen or page, most commonly used for drafting Web sites. It can also be used though for visual presentation too such as posters, album covers, brochures or an instruction set. A storyboard is a sequence of drawings, like a visual outline.  Storyboards are best for timelines, like videos, audio pieces or animations. Some question from the book to consider with a mock-up are:

  • Is the proposed layout evident? Is it consistent across all possible iterations (pages) of the text? If the layout needs to change to indicate different sections or areas of a text, are those variations indicated in separate or supplementary mock-ups?
  • Is the color scheme clearly indicated? Is it appropriate for the rhetorical situation and for readability?
  • If images are used, is their relative placement on the page or screen mock-up purposeful and consistent across all versions?
  • Are example fonts provided, and if so, so they adequately reflect the rhetorical needs of the text (e.g., did you use display type for headlines and body type for larger amounts of written content)?
  • Are the navigational elements shown or indicated? Are they clear for users? Are they consistent across all iterations? (Pg.95)

Some questions to consider from the book for your storyboard are:

  • Is the initial setting or context clearly evident? How is each setting or segment change represented editorially, visually, spatially, or linguistically-via intertitles, transitions, or other means?
  • Is each character/interview/subject matter differentiated in some way (if it’s necessary to do so)?
  • Are important character or object movement indicated? (For example, if it’s important that a character is seen rolling his or her eyes, have you used arrows around the eyeballs or something else to indicated that movement? Or if a car is supposed to exit the right side of the frame, haw have you shown that)? (Pg. 97)
  • Are snippets of major dialogue included underneath the storyboard visuals? If not, what are the key ides that need to be expressed in each scene or segment?
  • Are sound effects or musical scores noted (usually under the dialogue or scene)? Do you indicate what these audio elements will be and how long or loud they will be? (Pg.98)

Reading List

The articles I was looking for in Language A Reader for Writers book where articles that I can relate to early childhood education. Articles that would have an insight on teaching little kids language and how language can shape a person.


To help me understand how what language we learn first shapes the way we start to think the rest of our lives.

How body language can communicate without words.

How teaching children how to speak and communicate will help them developmentally.

I’d hope this will help me understand how learning a language can help kids behaviorally and how to shape the thinking into critical thinking.

Does learning another language before English help you understand things differently.

Learning different languages can help you experience the world and you thinking differently.

How words can either have true meaning to them or kids just say things to one another to get what they want.

Teaching that grammar is important and it can’t just be dismissed.

How to teach proper English and how it will be helpful in the long run.

Teaching language as a gender-neutral manner.

Critical Reflections


These three weeks have flown by but I’ve learned a lot. From the four aspects of multimodal

  • Linguistic Mode
  • Visual Mode
  • Aural Mode
  • Spatial Mode

To making a good argument and backing it up.

What I would like to do more of though it writing about more of my interests and using what I’ve learned from the Writer/Designer book and the So What? book. That way I can see and use multimodal in everyday life, to help make me a better scholar.

I don’t think anything different could have been done with my group. They were amazing and we worked well together. Having a conversation with them was easy and when any of us had a question at least one of us know how to help the other person. I want to thank my group for being helpful and creative thinkers.

Multimodal of FREE Your Mind

Free your Mind. Found on a professors door in Jones Hall.
Free your Mind. Found on a professors door in Jones Hall.

Free your mind when it comes to multimodal. Multimodal is all around us, you just have to look closely. To most people this picture doesn’t look like multimodal but to me it does.

I see volume of sound in this picture even though its just a picture. Words speak louder then actions, and FREE YOUR MIND speaks louder to me then most sayings do.  But if you look closely you’ll also notice that the girl who’s wearing the shirt looks more worried to me then freeing her mind. The delivery of the written text is key, having a picture of a girl that looks worried but has a Free your mind shirt on shows that when your starting to get frustrated, worried or stressed that you just need to relax and be your self. Live outside of the box and be creative or take a step back and relax and let your mind wonder to be free.


photo 3
It’s a Dirty Job Poster. Found in the Art Hall.

Multimodal, what is the first multimodal thing you see notice on this poster? Is it the visual aspect of it, the linguistic part or is it the spatial part? Could it have been all three? The first thing I notice is the visual  aspect of it. The coloring, layout and perspective are what caught my attention when I first walked by it. It jumps off the page, you can tell this was designed my an art student just by looking at the coloring and how the picture has all the coloring on it, but everything else is white or black. The words are laid out where you can read them clearly but they have a spatial part to them too. Where the words are organized but in a dysfunctional way where you have to look for the words. To me this picture screams multimodal.

Free Porn!!!

photo 1-1
The 7 myths of the porn industry. Found over in Jones Hall of Fort Lewis

I found this poster on a bulletin board in Jones hall and it jumped out at me. I think  this poster represents multimodal because the first things  you see in bold are FREE PORN, SEPT. 26TH, 7PM, MATT FRADD. That’s how you get drawled in to look closely at the poster and start digging up the rest of the information. With a closer look  you’ll see that the  poster is just informing you of a presentation on the 7 myths of porn. There are three speech bubbles on the upper left hand corner of the poster with phrases crossed out in them.

1)”It’s just harmless entertainment.”

2)”She’s willing to do it.”

3) “It’s not like I’m supporting the industry.”

These three statement are a glimpse at what could be talked about. Then theres a brief description of what the presentation is going to be discussed and touched on. Then there in big bold letters is the date and time of the prevention and the presenter’s name. Underneath the date and time is small text is the location of the presentation and underneath the presenter’s name is a brief background on him. You’ll also notice that the background is a picture. With the layout and the background you get a feel for what Matt looks like and what he’s going to talk about during his prevention. If you where to think more about the layout you’ll notice that your drawn in by the grabbing headliner and you have to get closer to read more about the presentation. Having all the major writing on the left side makes it so you can still get a visual of what the presenter looks like, but also draws you eyes to all the writing on that side. It’s a bright picture so everything is clear and easy to read the black lettering on the picture.

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