In chapter 1 it also talks about the different ways that the book is going to help our skill set. It says it will give us a tool kit for writing for different audiences. I thought this was good to know because on the first day of class Bill told us to always know who your audience is and what you want them to do.
Chapter 1 really caught my attention especially when it talks about the 5 modes of communication. The 5 modes of communication are aural, gestural, spatial, visual, and linguistic. The mode that caught my attention the most was the visual mode, this caught my attention because all these years I had been watching tv commercials or I would drive by a billboard and I never thought of those being ways to communicate.
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