so so so Sochi 2014 Olympics

The Sochi organizing committee for the Olympic and Paralympic games have outlined seven key objectives for the games coming up this winter. Those objectives are vision, strategic aim, legacy, the Russian diamond, brand, sustainable development and the Olympic games impact. As i looked into the sustainable development section the committee focused in on six areas,1) a healthy life style,2) harmony with nature,3) barrier free environment,4) modern technologies,5) economic prosperity and 6) culture/ national values.

I believe the In Harmony With Nature section will definitely be achievable because the world is finally recognizing that we are effecting the environment daily with all the pollution and harmful chemicals we are putting into the air. The committee is adopting the nature and environmental management approach which will allow them to have a better understanding on how to manage the harmony with nature. Our ability to construct and build structures  that are environmentally friendly/efficient has improved tremendously in the past decade, which means that the buildings and stadiums for the Olympics will definitely represent that.

Modern technologies is another section of sustainability which i believe the committee will achieve. We all know our world is about using technology to better ourselves, and with the technology we have today, its very easy to use and implement it in any situation. With the use of innovative technology we can enhance our logistics, communication skills within the Olympics, transportation for spectators and it creates a higher education in sports management.

Now there are two elements of the sustainability development that i do not agree with and do not see the committee achieving. The first is a healthy lifestyle, at every sporting event and even the Olympics there is going to be unhealthy food and lots and lots of alcohol being distributed. No matter what sport or event it is, there will be spectators getting wasted and you cant tell someone to not drink alcohol when it is being offered to them. They also mention they will help to stop smoking, but you cant take away someones right to smoke in a public area, there is and always will be smokers and alcoholics.

Last but not least the culture/ national values will be another tough sustainable environment to achieve. here is one quote that i read in the Huffington post, “Russian President Vladimir Putin in June signed off on a law that bans the dissemination of so-called “gay propaganda” to minors which activists fear could be used for a broad crackdown on gays.” They also stated in the article that any participate disseminating “gay propaganda” will be fined or arrested. “Gay propaganda” is along the lines of wearing the rainbow stripes of the gay rights movement or even as simple as telling miners its normal to be gay. With these statements its pretty clear that cultural and national values are not being supported at the Olympics and there for it will be hard for them to achieve that sustainability.

The video that i am uploading relates to the end of my blog because once Russia realized how politically wrong and incorrect they were, rules had to change and the gay rights movement won the battle.


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