To be or not to be forever alone??

With time, the ways in which people and businesses use to communicate will change; becoming more advanced as well as technological.  Back in the day or even now, traditional form of sport communication was used; this being source such as newspapers, sport magazines, and sport books. This is still used today, but new forms of sport communication is emerging becoming the nontraditional form the communicate. These forms consist of mostly internet based, such as Web sites and social networking Web sites (e.g. twitter, Facebook, etc). With new types of technology coming out in the market, nontraditional communication is the way to reach people.

As nontraditional forms of sport communication come on an arise, sport organizations find ways to keep up and to reach people. An example of a sport organization using nontraditional sport communication is AEG, Sports and Entertainment giant, using an AXS invite service via Facebook or email. This service is a great way to sell tickets and save a spot for friends to buy their tickets. The service allows one to buy their ticket, while at the same time allowing that person to invite a friend or two or even more to buy their ticket; saving them a ticket to buy it before someone else does. Using Facebook to have people make their purchase of ticket is a good tactic because people are always checking the accounts and looking at updates of the new. It also tries to avoid the chance for someone to go to a game alone and being–forever alone (joking, but seriously it is better to watch the game with a friend than alone). It targets the influences of people; as people are more likely influenced by friends.

AEG is hoping to achieve an increase in ticket sales in events; this bringing in more revenue. If one’s invitee does not buy the ticket within the two days that the invitation was sent, the ticket will go back into the market for someone else to buy. This achieves in trying to sell all tickets to that event. Also for people to be influenced by their friends to buy tickets and join them to the event so that they can enjoy the event.

In order to achieve more of ticket sales, AEG could create an App for their AXS invite service. People like new apps and this could create another way to let people know of events available and more quickly invite friends and purchase tickets maybe a bit more faster. It can also let people know when it has been two days so that they can purchase the ticket. Also showing when more tickets are available through Twitter. AEG can post when more tickets are available and when tickets are in a low for an event so that people can know when to purchase their tickets and invite friends through the AXS invite service. There is a number of new ideas that the AXS invite service can use nontraditional forms to communicate sport media.

http://sportsbusinessnow.com/axs-invite-service/

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