MLB and MTV??

Although television is not considered a new form of media or technology by any means, reality shows on channels such as E!, MTV, and Bravo have grown more popular in recent years. However, I think we’ve all had enough of the Kardashians. Celebrities and wanna-be stars are becoming more and more over the top as they show the world glimpse into their “fab” lifestyles of excess.

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Perhaps this is why reality television shows are turning to athletes to continue gaining viewers. Athletes including Ryan Lochte, Lamar Odom, Kris Humphries, Apolo Anton Ohno, and many other athletes and Olympians have appeared on or starred in their own reality shows, increasing their popularity or infamy, in some cases. Perhaps shows that feature purely athletes and teams (Two-A-Days, Venus and Serena) have given Major League Baseball an idea to join the trend.

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According to Business Insider and Associated Press, Boston Red Sox player David Ortiz is collaborating with Pittsburgh Pirates player Andrew McCutchen to produce a reality TV show on MTV. The show hopes to “meld pop culture and baseball” throughout a 30-episode series. Tim Brosnan, executive MLB vice president stated the show’s main goal was to “promote the game and its players with a young generation” which should reach out to target populations, increase the fan-base, and increase interest in baseball. Brosnan went on to state “Like any other business, cultivating new fans and customers is, was and always will be an imperative for baseball.”

http://www.businessinsider.com/mtv-and-major-league-baseball-are-collaborating-on-a-new-television-series-2013-11#ixzz2kTUELbKu

The show has not yet been named, but generating “hype” about the show via twitter, vine, facebook, etc. would aid in its success and achievement of its goals. Vine is a new form of media that continues to gain popularity. Perhaps the show’s producers could begin creating vines to help advertise the show, or create an iPhone app to host fan’s predictions/opinions/etc.

Note: This post is NOT saying TV is the new media. The success and fame of reality TV star athletes/Olympians  (NOT TV itself) is the outlet and new form of media to gain fans and draw attention to a specific athlete or team.

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