Minority Broadcasts?

Today Minorities make up most of population growth in America. In a report by  CNN, Minorities are classified as those of any race other than non-Hispanic, or single-race whites, all who currently constitute about a third of the U.S. population, according to Census figures. But by 2042, they are projected to become the majority, making up more than half the population. By 2050, 54 percent of the population will be minorities (CNN 2008).   Today sports are one of the major contributors to entertainment and have broaden their broad-casts of sports games to the minorities all over the country, especially in Los Angeles. Even though broadcasts have been started in Spanish, the second largest population in Los Angeles are the Koreans. For the NBA a huge step in broadening their sport broad casts to larger area of the Los Angeles population, the Los Angeles Lakers recently became the first NBA team to broadcast every game in Korean.

“The Los Angeles Lakers recently became the first NBA team to broadcast every game in Korean. They’re trying to appeal to the areas growing Korean population, much of which doesn’t speak English at home. But translating the broadcast into Korean has proved challenging”


Although the Lakers team seemed thrilled about the broad casts being made in Korean language, this is not the only time sports games are translated. The popularity has made it seem possible for other translated broad casts possible. More sports games being translated do happen locally, for example the Navajo Nation translates their local, and major sports game in the Navajo language live Via radio and internet www.ktnnonline.com/‎.   Sports franchises doing so, have found a good way to reach more minority groups of fans by appealing to wider audience and  sports fans.


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