Social media truck

12thManTruck

 

The article contains on how the Seattle Seahawks are using social media to reach to their fans and potential ones too. Many sport organizations are using old media and new media to advertise their professional teams.

http://sportsbusinessnow.com/road-trip-seahawks-social-media-hub-on-wheels/

I felt that the Seahawks are using new media to promote their team and also using an automobile to help spread their advertising. I’ve seen billboards on wheels, but the Seahawks are upping that concept and using social media. The Seahawks are also using Twitter feed from #thevoiceofthe12man and #GoHawks on their digital billboards on wheels. To also include, the Seahawks are also using Instagram to advertise.

In looking up the Seattle Seahawks social media campaign, the results that I came up with a Bing search engine.

http://news.starbucks.com/news/starbucks-and-seahawks-coach-pete-carroll-announce-campaign-to-help-build-a

http://www.seahawks.com/news/12day.html?campaign=sea:fanshare:facebook

http://www.seahawks.com/mobile/apps.html?campaign=sea:fanshare:facebook

So in looking at the various websites that promote the Seahawks; I saw some links that showed the team’s interaction with the city of Seattle, the teams 12 day celebration, and the advertisement of Seattle Seahawks mobile app. So with the introduction of the digital billboard on wheel, I feel that many other NFL football teams will follow suit or think of something bigger than the Seattle Seahawks concept. So even as an avid Seattle Seahawks fan; I got their app on my IPhone so that I can follow up on the team’s transaction, who is injured or just browsing the stats on various players. So in the concept of things, I think that advertising a product nowadays require the use of new media to reach to all consumers.

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