LPGA harnesses social media’s benefits

Before social media exploded into what it is now, (not that long ago) organizations of all kinds would hold expensive social events. This was the case for the LPGA. In order to bring more social attention, they utilized new social media sites. Twitter becametheir main avenue through the social media stream. Not only was holding Twitter events significantly cheaper, but it addressed a broader audience.

http://sportsbusinessnow.com/lpga-puts-an-exclamation-mark-on-the-season-with-social-media/

Twitter was not the end of it though. Facebook, Instagram, Pinterest, and Foursquare were great mediums of communication for the LPGA as well. These sits greatly promoted fan involvement by using social contests with prizes,

Fans were instructed to post pictures to their Instagram accounts and use the hashtag #LPGASeeWhywhere the best one will win a prize.

Thanks to social media sites, a tidal wave of public opinion and interest hit the LPGA tour and they don’t plan to stop there.

Their “social event of the season” was the icing on the cake for LPGA’s emphasis on innovative social media practices this year. If you recall, they were the first league to put player’s Twitter handle on their caddies bibs in June during the Wegmans LPGA Championship.

Now most of the golfers in the LPGA have Twitter accounts that are easily accessed.

http://www.lpga.com/golf/blogs/players-on-the-web.aspx

Their goal is to spark interest in the the majors and have them take the Twitter route as well. Perhaps they could have contests between organizations to hype fans into participation. This could improve awareness and interest to the mainstream media.

 

 

 

 

 

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