History of National Hockey League’s TV rights and why its raising.

The National Hockey League has had a different history of TV rights deals than most other sports leagues. The first broadcaster of NHL games was CBS. TV rights have also been sold to ESPN, ABC, FOX, and Versus. These networks would have exclusive rights for games that they wanted to televise. The NHL has also had teams seek out their own local TV rights deals. This means the owner for instance of the Colorado Avalanche would seek a deal from a local station such as Altitude. Then for the playoffs, the NHL would sell their rights to a network such as NBC to televise playoff series. They would then sell exclusive rights to the Stanley Cup finals. NBC now has the rights to NHL games and local stations have broadcasting rights.

These TV rights deals have continued to escalate. In 2000 the TV rights deal was worth $120 million a year. In 2012 the rights were worth $200 million a year. In 12 years the worth of the NHL’s TV rights has almost doubled. With major networks such as ESPN, ABC, CBS, and FOX wanting in on broadcasting the NHL, it is expected that this number will only increase every year.

I think this has occurred because of the escalating interest in the sport of hockey. More and more great athletes are turning to hockey. This is causing a rise in interest. Fans of sports are also turning to hockey as an alternative to football during the winter and spring. With increased viewership TV deals rights will only become more lucrative for the NHL. The NHL also has a great playoff system that features four rounds before the final. With most playoff series going at least five games, networks have more opportunity to run sponsorships on the most watched games. I think the NHL will have bigger TV deals in the future because of this growing interest.

Opie Wilson, Kalen Dear

Dr. Houghton

 

Sources:

http://www.forbes.com/sites/christinasettimi/2013/11/25/nhls-richest-local-television-deals/

http://www.cbc.ca/news/business/rogers-scores-national-nhl-tv-rights-for-5-2b-1.2440645

http://www.youtube.com/watch?v=5wcdqnBFZKw

 

 

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