Archive for the ‘Communication’ Category


Monday, April 28th, 2014

The National Hockey League, or NHL, doesn’t quite have the coverage like the other three major sports in the U.S.  Hockey has had numerous broadcasting companies own the rights to their games, starting in 1950 with CBS.  One of the most famous video clips in NHL Stanley Cup history, Bobby Orr’s famous flight goal, was broadcasted by CBS.  Throughout the years the NHL television rights has changed hands numerous times.  Companies that have owned the rights to broadcast NHL games include; CBS, ESPN, ABC, FOX, and currently NBC.


Ice hockey has grown in popularity but has yet to, and probably will never hit the popularity of the MLB, NFL, or NBA.  Despite this “lack of interest” ice hockey television rights has increased in cost and profit.  The NHL thrives in Canada and recently signed a deal with Rogers Communication for a reported 12 years, $5.2 billion, beginning in the 2014-2015 season.  Here in the US, hockey takes a back seat to the other three major sports, but the NHL signed a new deal with NBC for 10 years, $2billion.


I think that the value of television rights for the NHL is growing because the sport is getting more and more popular each season.  The addition of the Winter Classic, an outdoor game held on New Years, and the Stadium Series, a series of outdoor games, has helped bring in fans. The stadium series has been a huge boost for NHL popularity the past season. My dad who never watches hockey turns on stadium games just because of the entirely different look and feel of the game.


Although TV deals are seemingly more important and are an indicator of how popular a sport is I’m not sure why this is. Radio viewership is increasing exponentially while TV has taken an almost 50% dive in the past years. Even though TV viewership is down advertisement deals are at an all-time high which definitely is driving much of the profit based TV-sport deals. Could it be that entertainment deals are a flexing tool as much as they are a profit tool? I believe so.




History of National Hockey League’s TV rights and why its raising.

Friday, April 25th, 2014

The National Hockey League has had a different history of TV rights deals than most other sports leagues. The first broadcaster of NHL games was CBS. TV rights have also been sold to ESPN, ABC, FOX, and Versus. These networks would have exclusive rights for games that they wanted to televise. The NHL has also had teams seek out their own local TV rights deals. This means the owner for instance of the Colorado Avalanche would seek a deal from a local station such as Altitude. Then for the playoffs, the NHL would sell their rights to a network such as NBC to televise playoff series. They would then sell exclusive rights to the Stanley Cup finals. NBC now has the rights to NHL games and local stations have broadcasting rights.

These TV rights deals have continued to escalate. In 2000 the TV rights deal was worth $120 million a year. In 2012 the rights were worth $200 million a year. In 12 years the worth of the NHL’s TV rights has almost doubled. With major networks such as ESPN, ABC, CBS, and FOX wanting in on broadcasting the NHL, it is expected that this number will only increase every year.

I think this has occurred because of the escalating interest in the sport of hockey. More and more great athletes are turning to hockey. This is causing a rise in interest. Fans of sports are also turning to hockey as an alternative to football during the winter and spring. With increased viewership TV deals rights will only become more lucrative for the NHL. The NHL also has a great playoff system that features four rounds before the final. With most playoff series going at least five games, networks have more opportunity to run sponsorships on the most watched games. I think the NHL will have bigger TV deals in the future because of this growing interest.

Opie Wilson, Kalen Dear

Dr. Houghton





Real Madrid vs. Chicago Cubs

Friday, March 14th, 2014

The Real Madrid website not only supports soccer, as I assumed, but also basketball. It supplies information on the teams and players, and also on lower tier teams that Real Madrid pulls from. Two way communication on the site consists of the club’s social media outlets, with links to Facebook, Twitter, and Google+. Customer service can also be reached through some email and phone numbers linked on  the page. The main focus of the page is showing the success of the team, as well as education on the sport for new or foreign fans.


In comparing this site to the site of the Chicago Cubs, a major difference that I notice in two way communication is the ability to enter your personal information on the front page and ask a question without delving any deeper into the site. The team also has more social media outlets linked from the front page, including instagram and pinterest, sites based more on showing team merchandise and sponsors than fan outreach. In addition, a readily found app is linked from the home page, enabling fans to stay connected to their team 24/7. Community outreach seems to be much more predominant on the Cub’s site than Real Madrid’s, with three noticeable links right from the beginning, whereas Real Madrid’s does not seem to host any links anywhere on the site. I was surprised to find a language translator to 5 different languages on the top bar of the page, including Japanese, Korean, and Spanish. This makes sense, due to the popularity of baseball in the far eastern Asian countries, and the proximity of Mexico to not only the U.S., but the hugely popular Cactus League of spring training.


The main differences between the two sites seem to be Real Madrid’s focus on success and education, compared to the Cub’s focus on fan connection and community outreach. Part of the Cub’s fan connection includes their availability of team attire, whereas Real Madrid does not seem to have any.


Real Madrid, SB Nation

Friday, March 14th, 2014

Real Madrid Video

Http:// is dedicated to providing the latest football and basketball related news, schedules, team information, and ticket sales.  Also, The Real Madrid Foundation, uses sport as a foundation for:

promoting values inherent in sport, and the latter’s role as an educational tool capable of contributing to the comprehensive development of the personality of those who practice it….and to disseminate all cultural aspects linked to sport.

Their target audience is the youth who identify with football and basketball as seen in the site’s “Fan Zone” but also to the older generation who want to become members and receive certain benefits.  Fans can print out coloring pages of their favorite player or check the latest scores. 2-way communication in regards to the editors of Real Madrid is quite limited.  The Fan Zone offers various social networks to interact, but that’s mostly dealing with other fans.  The only contact information provided are various phone numbers and emails that are linked to various departments.


Http:// provides high quality, team specific, coverage and commentary for all sport lovers during the season and off-season. SB nation covers many different sports ranging from basketball to horse racing.  SB Nation uses innovation to reach its target market, who SB Nation identifies as

the young, male, affluent audience.

This is due to the large numbers of male viewership and their influential nature on the market itself.  Like Real Madrid, SB Nation has links to their social media accounts. SB Nation sets itself apart from the rest by its creativity as seen in their “Game Threads” that lead real-time discussions between the audience and SB Nation editors. This is a great example of 2-way communication that brings the fans and editors together to discuss sports topics.


Real Madrid states their goal is to foster and develop the youth who participate in sport, however, their website suggests they’re in the business to sell tickets and promote their football and basketball team.


SB Nation takes a different approach by providing a multitude of current sport related information by mandating a “unique collaboration between editorial, technology, advertising and design, which gives the users instant gratification.



Madrid and two way sport communication

Thursday, March 13th, 2014

When browsing around the real Madrid website, I noticed that the website not only targets football (soccer) fans, but it targets basketball fans as well. While browsing, the only two way communication that could take place is on the social networking accounts that the Madrid Teams have. The social networks that the real Madrid team participate in, include Twitter, Facebook, and Google+. The organization probably understands that the people live in social networking world and therefore created all these accounts to stay in touch with the people.  Two way communication also occurs on the “contact us” tab on the website. The contact us tab offers telephone numbers and emails at which people could contact “customer services” and provide feedback or ask questions. Another example of two way communication, would be the fact the website was translated into English from the original version which was in Spanish.  This is a perfect example of understanding the culture and language of the people. Most of their fans are from Madrid, so the original version of the website should be in the native language of the country.

When comparing the Madrid website to a U.S sport organization, I chose the New York Knicks Official website. This website was similar to the Madrid website in some ways. The Knicks website did include a “contact us” tab and did offer the team’s official social networking accounts. The only difference in the social networking accounts was that Instagram and Pinterest was included. The Knicks website also offers a “connect” tab, that allows the public to connect in some way with the New York Knicks. For example, the public could download the “Knicks App”. This Knicks app sends fans scores, latest news, and latest photos directly to their phones. The Knicks understand that the world runs off of social networking and the fact that everyone has a cell phone, so they are providing ways to stay in touch with society.  This Connect tab also provided the fans to sign up for email updates and SMS updates. The best example of two way communication was the website allows the public to comment on all the uploaded videos, photos, and articles that the website provides. The website did not do a  good job of being able to translate the website into another language, but in its defense, most of the New York Knicks fans base is U.S. Americans whose 1st language is more than likely English. Another commonality within the two websites, was the fact that they both offer a way to reach out to the community through some type of foundation that encourages the athletes/organization to give back to the community.

All in all, there is forms of two way communication that is occurring, but not enough of it. The organizations need more two way communication taking place. There needs to be a way, the public and fans can provide input to the organization they cheer and in some way financially support. Not only does the input need to be provided, there needs to be a way the input is actually heard and considered.

North America and Europe sports communication: the differences and similarities

Thursday, March 13th, 2014

The English version of Real Madrid’s website offers many different features. It of course offers news and insight on the football team, but it also offers information on the Real Madrid basketball team. General information about Real Madrid is presented such as their schedule, as well as a Fan Zone where fans can connect with Madrid’s teams with videos, social media, and exclusive interviews. Fans can also share stories with friends via the popular social media platforms such as twitter, googleplus and facebook. The interesting thing about Madrid’s website is that it allows fans to subscribe to a membership service which gives the fans an inside track to services such as season tickets and discounts on merchandise. The audience for Madrid’s website is for the hardcore fan of Real Madrid. Statistics, interviews, insight on philosophy, and links to buy merchandise are presented. In addition, there is a counter on the different championships they have won as well as how the club is structured with who the board members and the president are, This type of information is not meant for the casual fan yet casual fans can still enjoy some of the content the website offers with. However, the website doesn’t offer many avenues for two-way communication. It offers links for things like social media and it offers support services on ticket and merchandise orders, but that’s about the only way the fan can interact with the organization. For a comparison between a major U.S. sport organization and the Real Madrid soccer club, is the website examined which is the official site of the Denver Broncos. Many of the same type of services are offered. Roster information, recent news are some of the similarities as well offering social media outlets for fans to connect with and featuring exclusive interviews with players. The main difference between the two websites is that the Broncos offer more way for fans to engage with the Broncos. For example, fans can participate in forums with other fans and enter into contests that are geared for different ages. Other differences from the Real Madrid webpage include the ability to look up cheerleaders, and watch old games. The Broncos site also offers little fans their own section to explore. Additionally, the Broncos website offers stadium and ticket information that is a little more in depth than Real Madrid’s website. To wrap up, both of these teams communicate to their audiences in a similar manner. However, there are stark differences in presenting different information to reach and engage with their audience base.

By Opie Wilson and Kalen Dear

For the Love of the (work) Game!

Thursday, December 5th, 2013

About Lynne!
She moved around a lot in her career. She originally came to the states from Canada to play basketball, and then played for a year in Germany. When she came back she finished her schooling at Montana State and started coaching at the high school level. She started at the high school level thinking it was a place for her because of a mentor/ role model she had had in high school. Lynne then realized she preferred the college level and enjoyed recruiting players. She went to assistant coach at University of North Dakota and then took a job at Weaver University. After that she moved on to Idaho State for four years to assistant coach, her last year they went to the NCAA tournament. She then was denied the head coach position so she went on to finish her master’s degree in athletic administration. This made her realize she was going to end up doing something involving that. For 5 years she then ended up with the head coaching job at Alaska Fairbanks. After this she came to FLC for compliance. The next year ended up taking over scholarships and then took over game managing, work study supervision and scheduling. The office manager position was then gotten rid of and Lynne hired and made up the title of athletic operations coordinator which will help her with work.

The main points that I gathered from Lynne’s talk was that communication with others even those not in your field, networking and loving and caring for what you do are some of the most important things to pay attention to and do to succeed in the career field.

LPGA harnesses social media’s benefits

Wednesday, November 13th, 2013

Before social media exploded into what it is now, (not that long ago) organizations of all kinds would hold expensive social events. This was the case for the LPGA. In order to bring more social attention, they utilized new social media sites. Twitter becametheir main avenue through the social media stream. Not only was holding Twitter events significantly cheaper, but it addressed a broader audience.

Twitter was not the end of it though. Facebook, Instagram, Pinterest, and Foursquare were great mediums of communication for the LPGA as well. These sits greatly promoted fan involvement by using social contests with prizes,

Fans were instructed to post pictures to their Instagram accounts and use the hashtag #LPGASeeWhywhere the best one will win a prize.

Thanks to social media sites, a tidal wave of public opinion and interest hit the LPGA tour and they don’t plan to stop there.

Their “social event of the season” was the icing on the cake for LPGA’s emphasis on innovative social media practices this year. If you recall, they were the first league to put player’s Twitter handle on their caddies bibs in June during the Wegmans LPGA Championship.

Now most of the golfers in the LPGA have Twitter accounts that are easily accessed.

Their goal is to spark interest in the the majors and have them take the Twitter route as well. Perhaps they could have contests between organizations to hype fans into participation. This could improve awareness and interest to the mainstream media.






New Media for a New Arena

Wednesday, November 13th, 2013

New Media is on the rise, the internet is now more accessible and available and many companies and organizations are eager to reach a broader public through social media participation. This channel of communication allows for quicker diffusion of information between fans and organizations. It also allows for fans to create there own content with pictures and videos. Nearly all leagues and teams in all sorts of sports are already participating in social media. So much so that even sports journalists cannot be credible without a twitter account. Since the internet is not limited to local markets marketing through these sites is essential for any business in the sports market.

New media has become commonplace in many homes and offices but not so much in the arena setting. New part owner of the Sacramento kings Andrew Miller has plans to change that. the former Apple executive in charge of the Iad department is now head of the technology committee for the Sacramento Kings arena set to open in 2016.  Miller plans on upgrading the wifi in the arena and possibly implementing hands free tablets in the back of seats where fans can post on the jumbo tron, search stats, and order food from their seats. The folling link provides an interview with andrew miller.

Kings New Arena


March Madness and Tumblr

Tuesday, November 12th, 2013

As technology is becoming more and more advanced in our society, sport communication is also changing . There are many different nontraditional forms of communication in 2013 to help reach out to various populations.

What is Tumblr?

Its both a simple blogging site and social network combined as you can share pictures, video, and text.

How popular is Tumblr?

80 million posts a day!

The tactics that they are trying to employ is the fact that they are trying to reach the younger population, and using social media such as Tumblr, they know that high school and college age students are constantly on Tumblr and other social media.

They are hoping to achieve more involvement from fans, and one of those ways is using Tumblr to show their creativity. Tumblr is one way for sport fans to feel like they are more involved with their favorite teams, and it gives them something new and exciting to try! Sports are very popular and so many people keep up with their favorite teams, Tumblr gives them more information, resources, and most importantly, a place for them to post their favorite game memories, pictures, and etc. People want this, they want the chance to show the world what their experience was from watching the games in March Madness, SuperBowl, and other sport games. One thing that as a society we are finding out is that people want to be heard: social media can account for this. Sport loving fans want to be able to document their own experience from watching a game, and that is why they came up with the idea to have the fans post on Tumblr during the games of March Madness.

Tumblr is just one of the many nontraditional forms of communication to achieve their purposes, along with incorporating Twitter, Facebook, Instagram, etc… The options are endless. It’s all about having a large network of people spreading sport news.

Communication is constantly changing as technology advances more and more. There are many good uses for social media in sport industry and Tumblr is just one of them put to good use.