Archive for the ‘Communication’ Category

Minority Broadcasts?

Tuesday, November 12th, 2013

Today Minorities make up most of population growth in America. In a report by  CNN, Minorities are classified as those of any race other than non-Hispanic, or single-race whites, all who currently constitute about a third of the U.S. population, according to Census figures. But by 2042, they are projected to become the majority, making up more than half the population. By 2050, 54 percent of the population will be minorities (CNN 2008).   Today sports are one of the major contributors to entertainment and have broaden their broad-casts of sports games to the minorities all over the country, especially in Los Angeles. Even though broadcasts have been started in Spanish, the second largest population in Los Angeles are the Koreans. For the NBA a huge step in broadening their sport broad casts to larger area of the Los Angeles population, the Los Angeles Lakers recently became the first NBA team to broadcast every game in Korean.

“The Los Angeles Lakers recently became the first NBA team to broadcast every game in Korean. They’re trying to appeal to the areas growing Korean population, much of which doesn’t speak English at home. But translating the broadcast into Korean has proved challenging”

http://www.npr.org/2013/01/23/170037599/l-a-lakers-broadcast-in-korean-to-draw-new-fan

Although the Lakers team seemed thrilled about the broad casts being made in Korean language, this is not the only time sports games are translated. The popularity has made it seem possible for other translated broad casts possible. More sports games being translated do happen locally, for example the Navajo Nation translates their local, and major sports game in the Navajo language live Via radio and internet www.ktnnonline.com/‎.   Sports franchises doing so, have found a good way to reach more minority groups of fans by appealing to wider audience and  sports fans.

New Media=better Baseball Fans

Tuesday, November 12th, 2013

Aw yes, what is more American than baseball? America has an infatuation with baseball.   Major League Baseball fans inarguably love their sport of baseball. In fact, they love the sport so much so, that they accessed

“1.2 million live audio and video streams of the first available Spring Training games this past weekend”

http://sportsbusinessnow.com/mlb-fans-getting-their-fix-early-as-mlb-com-at-bat-downloads-spike/

which occurred back in February of this year. According the article MLB fans getting their fix early as MLB.com At Bat downloads spike, this activity

“represented an increase of 53% from last year’s opening weekend of games.”  

http://sportsbusinessnow.com/mlb-fans-getting-their-fix-early-as-mlb-com-at-bat-downloads-spike/

 

 That is quite an increase over just year’s time. So how was this increase accomplished? Perhaps the MLB.com At Bat application has something to do with it.

 

The MLB.com At Bat app, allows users to view each and every game (for a price of course), as well as listen to live audio, get the latest news, schedules for the 2014 season, and expert analysis (http://www.mlb.com/mobile/atbat/).

 

This app is irreplaceable for those of us with an insatiable MLB appetite. Rather than having to wait until you get to a computer to look up news or rushing home to catch the game, users of this app have the games and news in the palm of their hand. They can catch the games on the go without a problem, which is obviously a plus for the fans, as well as the MLB.

With this app, it looks as though the MLB has accomplished a goal of making games, news, etc. available to fans anywhere, at anytime. In addition to this app, the MLB also makes the latest information available by using other forms of non-traditional media like Twitter and Facebook. However, as the title implies, MLB fans may just get their best fix by using the MLB.com At Bat app. This app, in addition to countless other apps, are examples of how sport organizations are now using more non-traditional forms of media for communication purposes. These newer forms of communication are  very convenient, fast, and user friendly.

This development of sports organizations using non-traditional forms of media to make information more available to their target audiences, will only continue in the future as technology becomes more advanced.

Watch Beyonce while on the toilet? OK!

Tuesday, November 12th, 2013

You really have to go but don’t want to miss a second of the action in the super bowl, what do you do? CBS made it easier than ever to make sure that you would get the ultimate Super Bowl experience no matter where you watched the game. They decided to go viral by putting a live stream of the game, commercials, and half time show onto CBSSports.com. This means that through your laptop, tablet, or mobile device you can watch the game and more.

We have developed a deeply integrated second-screen environment that perfectly complements the television broadcast of the game, from the pre-game show to the presentation of the Lombardi Trophy.

http://sportsbusinessnow.com/cbs-looks-to-bring-super-bowl-second-screen-experience-to-next-level/

Along with the CBSSports.com live stream, they’ve made the experience different by adding features that the typical television viewer would not have access to. In this package included four different camera angles so the viewer could see the game from the typical full-field 50 yard line, or switch up to be able to evaluate the game as a coach and break down formations.  Not only were additional camera angles offered but viewers could go directly to their social media with the hash tag #CBSSuperBowl, where viewers could talk amongst one another about the ads that were just seen!

The biggest part of this stream was the amount of new viewers it brought in, even if all of them weren’t in it for the game.

CBSSports.com live stream of the matchup between the San Francisco 49ers and the Baltimore Ravens attracted three million unique viewers to the Super Bowl XLVII video player, up 43 percent from Super Bowl XLVI.

http://www.nfl.com/superbowl/story/0ap1000000136438/article/super-bowl-xlvii-live-stream-sets-viewership-records

With that statistic came others, viewers generated nearly 10 million live video streams, up more than 100 percent from 2012, resulting in a record 114.4 million minutes streamed, which was up 46 percent over 2012’s game.

http://www.nfl.com/superbowl/story/0ap1000000136438/article/super-bowl-xlvii-live-stream-sets-viewership-records

The CBSSports.com stream not only set records but it made a new avenue of media possible that can be carried out by other networks as well. With this experiment of CBS having become a hit, networks of this years Super Bowl are already planning streams of the game and half time show. Through a Facebook profile, three or more streams are already being advertised about for the 2014 Super Bowl.

https://www.facebook.com/superbowlXLVIII2014livestream

New media avenues is the biggest hit of information streaming and advertising. If organizations can find multiple ways of getting themselves out there, I feel they will without a doubt find more success in whatever endeavor they are trying to achieve. CBS started the revolution for big sporting events and advertising, I can’t wait to see what else companies will come up with.

 

 

Fc Barcelona Fitness App, a different nontraditional form of communication

Tuesday, November 12th, 2013

“Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.”

Bryan Weiner, CEO at Digital Agency 360i

The quote of Bryan Weiner describes the importance of nontraditional forms of communication, like Twitter, Facebook, and Co, which can help enormously to advertise a product, brand or organization. Through my browsing on the Sports Business Now homepage, I found an article about the new and first Fc Barcelona Fitness App (http://sportsbusinessnow.com/fc-barcelona-extends-brand-with-fitness-app/). I asked myself, is an App a nontraditional form of communication like Twitter or Facebook? I would definitely say yes, of course it depends on the App, but through my research about the Fc Barcelona Fitness App I discovered that people all over the world can compete against each other or with their friends.

This YouTube video of the Fc Barcelona Fitness App gives a quick overview about the concept and purpose:

http://www.youtube.com/watch?v=xf1zdDpKfQM

The Fc Barcelona is the third world’s most valuable sports organization with a value of $2,6 billion and with a whopping $613 million in annual revenue (http://www.csmonitor.com/Business/2013/0717/The-world-s-most-valuable-sports-teams-Meet-Forbes-top-10/Barcelona). Social media is probably Barcelona’s most important tool to communicate and connect with fans all over the world.

“It’s not just a question of numbers. FC Barcelona uses Social Media as a service channel. Twitter, Facebook and Youtube are the best way to connect to a lot of people around the world. We are proud of our values and our identity and this is a good way of spreading them. So, the return of investment is not only in economic terms.”

http://digital-football.com/recommendation/fc-barcelona-see-the-real-value-in-social-media-interview/

As mentioned in the quote, Twitter or Facebook are used as service channels to advertise and promote Barcelona as one of the most successful soccer clubs in the world. Furthermore Barcelona uses these social media platforms to create a brand image and to let their fans be part of their ideology.

badenhausen-social-sports-graphicThese graphs and list show that Barcelona has a huge amount of Twitter followers, 60,8 million, which is more than the whole NFL together.

One of the Fc Barcelona Fitness App goals is to motivate people to get physically fit and to incorporate FCB Fitness into fans daily life. Through this App Barcelona develops a certain life style. With that is meant that fitness is not just fitness anymore, it is Fc Barcelona Fitness. Thereby Barcelona creates a fitness brand, which could develop into gear selling. I could imagine FCB gear which particularly promotes FCB Fitness. Furthermore Barcelona is stepping towards the future of “Mobile” to get fans involved through and with their phones. I also think that the idea of taking Barcelona with you, if it is running or weight lifting, is a major thought here.

“Mobile phones are the future of connectivity. The challenge is to convert Camp Nou in a “mobile friendly” zone.”

http://digital-football.com/recommendation/fc-barcelona-see-the-real-value-in-social-media-interview/

Through this App, Barcelona wants also to achieve an increase of awareness and popularity worldwide. These innovations allow Barcelona to be interactive with their fans and to get them involved with their idols.

All in all the Fc Barcelona Fitness App’s purpose is to interact with their fans and to create a unique brand image. Furthermore Barcelona creates a different brand “FCB Fitness” through their new innovation and takes the next step toward the future of being “mobile” accessible.

To achieve their goal of creating an even better brand image and schema to their fans, it would be a great idea for Barcelona to create a petition on the website https://www.change.org/. This website helps individuals or companies/organization to speak up and to get supporters for social, environmental etc. issues. https://www.change.org/petitions/stop-this-american-horror-story-tell-walmart-to-stop-torturing-pigs, this link is an example of a petition on change.org. This certain petition wants to stop that Walmart tortures Pigs. Barcelona should use this platform to get involved in social or environmental projects.

More Exercise or More $$$$?

Sunday, October 27th, 2013

The situation for Sondra paying US$125 for her two children to play in a youth baseball league is financially troublesome for her.  Once she realized this was not fitting her budget she spoke with the director of the recreation center.  He told her that because of the current budget cuts they were unable to assist her with the fees and that playing sports was a privilege, not a right.  Without the financial help from the recreation center it seems as though Sondra’s children will be unable to participate in the youth baseball league.  Does it seem ethically right to offer youth sports to people who are financially capable or should the people with issues be provided with help? Simple, it should be attacked like college by offering the financial aid approach for people with those needs.

Unfortunately, the tough place that Sondra is put in financially is an issue that pertains to many families.

From the article Youth sports costing more time and money:

It is a reality that many parents are facing when it comes to their children playing sports. Want your child to get a college scholarship? Be prepared to ante up. Even if your child does excel at the game, there are only so many scholarships to go around. Playing competitive sports isn’t cheap. And there isn’t really any end in sight.

With entering two children into the recreation program, Sondra receives a US$25 discount.  Although this helps her out slightly, she is still having issues meeting the financial demands to enter her children into the program.

Since youth sport has become an issue for the budget of some families, some youth programs have applications families can fill out to find the financial assistance in paying for these sports. For example financial aid for Youth Sports YMCA is now provided. The YMCA site says:

Thanks to the United Way of the Midlands and the YMCA’s “Strong Kids Campaign,” financial assistance is available for those in need within our available resources.

This can be found at http://youth-sports.metroymca.org/membership/financial-aid/

By providing families with the option to apply for financial aid, it allows for them to be more capable of paying for their children to participate in youth sports.  If this can be done in more areas, then more children will be able to stay active in sports that they like to engage and participate in.