Archive for the ‘Consumer behavior’ Category

Watch Beyonce while on the toilet? OK!

Tuesday, November 12th, 2013

You really have to go but don’t want to miss a second of the action in the super bowl, what do you do? CBS made it easier than ever to make sure that you would get the ultimate Super Bowl experience no matter where you watched the game. They decided to go viral by putting a live stream of the game, commercials, and half time show onto CBSSports.com. This means that through your laptop, tablet, or mobile device you can watch the game and more.

We have developed a deeply integrated second-screen environment that perfectly complements the television broadcast of the game, from the pre-game show to the presentation of the Lombardi Trophy.

http://sportsbusinessnow.com/cbs-looks-to-bring-super-bowl-second-screen-experience-to-next-level/

Along with the CBSSports.com live stream, they’ve made the experience different by adding features that the typical television viewer would not have access to. In this package included four different camera angles so the viewer could see the game from the typical full-field 50 yard line, or switch up to be able to evaluate the game as a coach and break down formations.  Not only were additional camera angles offered but viewers could go directly to their social media with the hash tag #CBSSuperBowl, where viewers could talk amongst one another about the ads that were just seen!

The biggest part of this stream was the amount of new viewers it brought in, even if all of them weren’t in it for the game.

CBSSports.com live stream of the matchup between the San Francisco 49ers and the Baltimore Ravens attracted three million unique viewers to the Super Bowl XLVII video player, up 43 percent from Super Bowl XLVI.

http://www.nfl.com/superbowl/story/0ap1000000136438/article/super-bowl-xlvii-live-stream-sets-viewership-records

With that statistic came others, viewers generated nearly 10 million live video streams, up more than 100 percent from 2012, resulting in a record 114.4 million minutes streamed, which was up 46 percent over 2012’s game.

http://www.nfl.com/superbowl/story/0ap1000000136438/article/super-bowl-xlvii-live-stream-sets-viewership-records

The CBSSports.com stream not only set records but it made a new avenue of media possible that can be carried out by other networks as well. With this experiment of CBS having become a hit, networks of this years Super Bowl are already planning streams of the game and half time show. Through a Facebook profile, three or more streams are already being advertised about for the 2014 Super Bowl.

https://www.facebook.com/superbowlXLVIII2014livestream

New media avenues is the biggest hit of information streaming and advertising. If organizations can find multiple ways of getting themselves out there, I feel they will without a doubt find more success in whatever endeavor they are trying to achieve. CBS started the revolution for big sporting events and advertising, I can’t wait to see what else companies will come up with.