Archive for the ‘soccer’ Category

Can the NWSL survive?

Monday, April 21st, 2014

Noah Dillon

Matt Clark

Blog

The ABL and USFL both failed to compete against larger organizations but experienced their demise in completely different ways for completely different reasons.

 

The American Basketball League (ABL) was founded in 1996 just a few months before the WNBA opened its doors. It promised “real basketball” and grabbed the best female players the USA had to offer at the time. After researching about both the ABL and WNBA the answers for failure became clear. The ABL, although having arguably better talent, was flat out boring and lagged in both ratings and fan views compared to the WNBA. Soon ESPN featured the WNBA game of the week but didn’t even mention the ABL scores in daily highlights. ABL advertising and games were run on channels that  no one watched. Nike got in on the action and backed the WNBA fueling the downfall of the ABL even further. Gary Cavalli the president of the ABL challenged the WNBA to something like a superbowl challenge but the WNBA turned the proposal down. Not long after the ABL continued on its downward spiral and became no more.

The USFL on the other hand tried to compete against the NFL by offering a different style of play. They had fewer regulations and made a game more into an entertainment spectacle with world class play. The USFL snatched Heisman trophy winners and NFL veterans to form their league. The downfall came when Donald Trump became somewhat of an unofficial spokesman for the league and tried to take the NFL head on by changing their spring games to fall. Quickly after this choice the league became somewhat of a laughing stock and fizzled down to nothing.

The only similarity between these situations is the problem of trying to take on another larger competitor head on. The ABL had to compete in an already small womens basketball market against the WNBA while the USFL had to compete against the Giant NFL. The ABL was run poorly and marketed in an ineffective way which led to its eventual demise. The USFL was seen as a joke by many and tried to challenge the NFL too soon which is why they were crushed in the end.

The NWSL, or National Women’s Soccer league, was established in 2013.  The season ran from April to August and was made up of 9 teams.  Each team played 22 games, 11 home and 11 away.  The league does have some super stars of women’s soccer, such as Alex Morgan and Abby Wambach, but it fails to appeal to soccer fans everywhere.  Last season, the inaugural season, the only way you could watch games was on YouTube or the teams’ own personal channel, this year games are going to broadcast on Fox Sports and Fox Sports 2.  It sounds great, they are getting on television, but those channels are not even close to being the most watched sports channels.

The biggest problem the NWSL is facing is marketing.  I think their big problem can easily become a speed bumps and not roadblock.  Marketing can be promoted by not over producing.  By this I mean they shouldn’t put out too much all at once.  You promote in a few select markets and let it grow each year.  They could also ask for assistance from the MLS, but I don’t know how much that would help because no one watches MLS soccer either.  Using the celebrity of Alex Morgan and Abby Wambach could also help the sport grow.  Those players, and others, have international success and can help promote their game in almost any market.  It will be interesting to see if they are able to maintain a steady presence in the soccer community

 

http://www.nwslsoccer.com

http://sportsillustrated.cnn.com/nfl/news/20130509/usfl-tim-tebow/

http://www.sfgate.com/sports/article/ABL-Failed-To-Make-Most-Of-Opportunity-2970689.php

 

ABL vs. USFL

Monday, April 21st, 2014

http://http://www.youtube.com/watch?feature=player_profilepage&v=8v2zT52MZ5w

The American Basketball league was founded in 1996 for women and that was during the time the NBA founded the WNBA. Basketball was booming in the 90’s where U.S Olympic teams both men’s and women’s teams winning gold medals and the NCAA bringing up new talents. The ABL is an independent professional league where women can play the game they love, but the beginning of the season some teams in the league could not maintain their budgets and got cut from the league. The ABL then had to find new basketball teams that could be apart of the league and play other professional teams. The league was struggling to keep teams and declared bankruptcy.

Another league that attempted to go pro was the United States Football League for men who wanted to go professional as well. The owner of the USFL attempted to work and compete with the NFL. Play teams that were in the NFL and find TV deals like the NFL. The owner tried to have a bigger fan base by having the season start when the NFL was off-season. The USFL got into to some legal issues with the NFL and attempted to sue them for anti-trust. The USFL won the case of anti-trust and anti-monopoly of the NFL, but only won $3.00 The USFL lost over $130 million dollars.

I think both of these leagues tried to go big too fast, they did not have enough money to support the teams that were in their league. The owners do not know how to run a business and take care of teams, fields, stadium seating, selling tickets and making a profit.

Now the National Women’s Soccer League is a club league that has gone professional. I think they will have good business by learning from these previous league’s mistakes. the NWSL has corporate sponsors like Nike and sponsor the men’s league. The league both have men’s and women’s teams for every club, so that would bring more business to the league and become a business that will grow.

 

 

USFL & ABL vs. NWSL

Monday, April 21st, 2014

 

The United States Football League (USFL) opened in 82’ and closed in 85’ after only 3 short seasons. Founded by David Dixon, from New Orleans, Louisiana, the USFL announced its formation on May 11, 1982, at the 21 Club in New York City. During 1982-1985, the USFL fought a bitter war with the established National Football League (the NFL) for players, fans, and media attention. In July of 1986, with a month before the league was to begin its first fall campaign, the USFL won its suit against the NFL, but was awarded $3.76. It’s time couldn’t have been better. The USFL was formed in 1982, right when the NFL was headed towards a strike. The first kickoff of the USFL in 1983 came just weeks after the Redskins were crowned Super Bowl champions after a strike-shortened nine-game season and playoff tournament. The USFL started to get into bidding wars for players. Some teams went bankrupt, in Los Angeles, the team was well known for the $40 million contract given to Steve Young. The USFL wanted to extend their success after their first successful season and tried to play games in professional stadiums but were unable to do so because of overlapping schedules with the NFL. Which along with the high salaries were reasons why it failed to exist after three seasons.

ABL or American basketball league was an independent professional basketball league for women in the United States. It only lasted from 96’ to 98’ for only 2 full seasons. On December 22nd, 1998, with almost no warning the ABL declared bankruptcy and suspended all operations. It had a higher quality of play than the WNBA did because it signed majority of its players from the 96’ national team, a possible reason it failed was due to the higher salaries offered compared to that of the WNBA. Financially they could not compete with the WNBA and had to shut down all operations.

What can the new National Women’s Soccer League (NWSL) learn from those leagues in order to stay afloat?

Since there is not a larger women’s soccer league they’re not competing like the USFL had to compete against the NFL, or the ABL trying to compete against the WNBA. If they don’t make the same mistake of spending too much money on salaries like the USFL or the ABL did, and correctly market their league, they should be able to sustain a successful sporting organization.
For a short term marketing strategy:
I would market the individual players. All ten of the highest paid women athletes are from individual sports. However, I think marketing a single player like “Hope Solo” brought a lot of attention to women’ soccer, in my opinion. Probably not the right message, since I think she is a bit of a mess, but she brought awareness to women’s sport.

Long term success:
I would continue working with NIKE and other large corporations for potential sponsors to increase awareness. Possible Women only companies like Lululemon, Athleta, might see more value and give the sport more attention than possibly NIKE, a mega-corporation. Nike is too huge of a corporation to “worry” or spend extra time on such a small market. Women specific entities are more likely to spend more or extra time and effort specific to women’s sporting events.

Bibliography:
http://www.funwhileitlasted.net/basketball/abl-galleries-1996-1998/
https://sites.google.com/site/remembertheusfl/home
http://www.nwslsoccer.com/

http://blogs.nfl.com/2013/01/17/a-brief-history-of-the-usfl/

http://www.forbes.com/fdc/welcome_mjx.shtml

 

Real Madrid for American fans

Saturday, March 15th, 2014

Spain Soccer Copa del Rey Final

The Real Madrid website has services and information about European soccer which is the biggest sport overseas where fans don’t miss a game and are always selling out home stadiums. Real Madrid also has European basketball in case soccer is not your cup of tea. The basketball program is not really mainstreamed like soccer, where both sports have the same sponsors, gear and trademark. The audience that is most appealing for this website are foreign soccer players, young boys and men who want to become a professional soccer player and be on Real Madrid’s team. European athletes who want to play soccer or basketball for their own private team who does tones of charity work worldwide. And if you’re (Madridista) fan enough, you can get a Real Madrid membership card that is packed with benefits for supporting the Madrid team for as long as you want. When I took a look at the website I thought it was two-way communications where the website can be seen in different languages. The owner/president of the club has also played on this team and won multiple championships nationally and still wants to be a part of the sport. So Florentino Pérez Rodríguez the owner is doing as much as possible to complete with next door Italy and France that Spain is the best for football in the country. I like the website, it is professional but does not really how it first started and what are the regulations for Real Madrid to become a professional team and its own club.

Real Madrid & NFL

Friday, March 14th, 2014

When scrolling through the Real Madrid website I found that it offers insite to both soccer fans as well as basketball fans. The first thing you will notice upon entering their website is a list of different videos that are offered for both basketball and basketball. As you open the menu button you will find different links regarding their website. What stuck out to me was the link titled “fan zone.” It allows you to as a fan to view recent news regarding the team, new videos uploaded and photos of the players during games and off the field pictures so you can stay up to date with what each of them are doing. It also has a shop that you can buy clothing for of the team to represent your favorite players from the sport.

The basketball link offers the same thing, a link to recent news and a photo and video gallery of updated pictures so you can stay in the loop with your team and their daily lives.

the website is very informative for any person, whether you are a fan or not. it allows easy access to the history of the sports, clothing, and news about the teams.

http://www.realmadrid.com/en

http://www.realmadrid.com/aficion/videos/2014/02/0-2-triunfo-en-el-calderon-y-a-la-final-de-copa?pid=1387570276487

this link shows the highlights of Real Madrids soccer team, allowing fans to insight on Christiano Ronaldo career thus far with Real Madrid. This website allows you to view each player and see highlights and news regarding them.

from what I found, Real Madrid only uses a one way model.

comparison of two sports:

nfl.com offers you access to each one of your favorite teams and news about recent changes that have occurred in the organizations. It allows you to stay up to date about trades, potential draft picks, and an updated roster for each of the 32 teams. On the home page it offers you the 2014 schedule and videos regarding all the news presented by sportscenter.

It also allows you to shop, not just for one team but for all 32 teams, and offers you different styles of clothing, authentic jerseys with players names, for their most recent team. So that you can support your favorite player regardless of the team he is on.

It also gives a link of the history of each team, allowing you to go further in to depth and gain further knowledge on your favorite football team.

http://www.newyorkjets.com/videos/videos/Barnwell-Decker-Can-Create-Opportunities-/db436e26-bfe4-4a01-a00d-572954de7b68

this is a news feed regarding the recent trade of Eric Decker to the jets. It shows highlights of his career with the Broncos and shows what he will bring to the jets offense.

http://www.nfl.com/

Through social media, each individual can find exactly what they are looking for regarding their favorite organization. It is another way to stay up to date on games, and news regarding teams. it also allows for a good sales tactic by offering brand clothing, if you are not located in the state or country who sells the specific brand of team you are looking for, these sites offer you easy access when it comes to purchasing different team labels.

NFL offers a two way model using forums, fantasy football, and emails you can send to the team page. You can also use Facebook, and twitter to  tag someone and state your request or observation.