Archive for the ‘social media’ Category

Real Madrid & NFL

Friday, March 14th, 2014

When scrolling through the Real Madrid website I found that it offers insite to both soccer fans as well as basketball fans. The first thing you will notice upon entering their website is a list of different videos that are offered for both basketball and basketball. As you open the menu button you will find different links regarding their website. What stuck out to me was the link titled “fan zone.” It allows you to as a fan to view recent news regarding the team, new videos uploaded and photos of the players during games and off the field pictures so you can stay up to date with what each of them are doing. It also has a shop that you can buy clothing for of the team to represent your favorite players from the sport.

The basketball link offers the same thing, a link to recent news and a photo and video gallery of updated pictures so you can stay in the loop with your team and their daily lives.

the website is very informative for any person, whether you are a fan or not. it allows easy access to the history of the sports, clothing, and news about the teams.

http://www.realmadrid.com/en

http://www.realmadrid.com/aficion/videos/2014/02/0-2-triunfo-en-el-calderon-y-a-la-final-de-copa?pid=1387570276487

this link shows the highlights of Real Madrids soccer team, allowing fans to insight on Christiano Ronaldo career thus far with Real Madrid. This website allows you to view each player and see highlights and news regarding them.

from what I found, Real Madrid only uses a one way model.

comparison of two sports:

nfl.com offers you access to each one of your favorite teams and news about recent changes that have occurred in the organizations. It allows you to stay up to date about trades, potential draft picks, and an updated roster for each of the 32 teams. On the home page it offers you the 2014 schedule and videos regarding all the news presented by sportscenter.

It also allows you to shop, not just for one team but for all 32 teams, and offers you different styles of clothing, authentic jerseys with players names, for their most recent team. So that you can support your favorite player regardless of the team he is on.

It also gives a link of the history of each team, allowing you to go further in to depth and gain further knowledge on your favorite football team.

http://www.newyorkjets.com/videos/videos/Barnwell-Decker-Can-Create-Opportunities-/db436e26-bfe4-4a01-a00d-572954de7b68

this is a news feed regarding the recent trade of Eric Decker to the jets. It shows highlights of his career with the Broncos and shows what he will bring to the jets offense.

http://www.nfl.com/

Through social media, each individual can find exactly what they are looking for regarding their favorite organization. It is another way to stay up to date on games, and news regarding teams. it also allows for a good sales tactic by offering brand clothing, if you are not located in the state or country who sells the specific brand of team you are looking for, these sites offer you easy access when it comes to purchasing different team labels.

NFL offers a two way model using forums, fantasy football, and emails you can send to the team page. You can also use Facebook, and twitter to  tag someone and state your request or observation.

Real Madrid, SB Nation

Friday, March 14th, 2014

Real Madrid Video

Http://www.realmadrid.com/en is dedicated to providing the latest football and basketball related news, schedules, team information, and ticket sales.  Also, The Real Madrid Foundation, uses sport as a foundation for:

promoting values inherent in sport, and the latter’s role as an educational tool capable of contributing to the comprehensive development of the personality of those who practice it….and to disseminate all cultural aspects linked to sport.

Their target audience is the youth who identify with football and basketball as seen in the site’s “Fan Zone” but also to the older generation who want to become members and receive certain benefits.  Fans can print out coloring pages of their favorite player or check the latest scores. 2-way communication in regards to the editors of Real Madrid is quite limited.  The Fan Zone offers various social networks to interact, but that’s mostly dealing with other fans.  The only contact information provided are various phone numbers and emails that are linked to various departments.

 

Http://www.sbnation.com/ provides high quality, team specific, coverage and commentary for all sport lovers during the season and off-season. SB nation covers many different sports ranging from basketball to horse racing.  SB Nation uses innovation to reach its target market, who SB Nation identifies as

the young, male, affluent audience.

This is due to the large numbers of male viewership and their influential nature on the market itself.  Like Real Madrid, SB Nation has links to their social media accounts. SB Nation sets itself apart from the rest by its creativity as seen in their “Game Threads” that lead real-time discussions between the audience and SB Nation editors. This is a great example of 2-way communication that brings the fans and editors together to discuss sports topics.

 

Real Madrid states their goal is to foster and develop the youth who participate in sport, however, their website suggests they’re in the business to sell tickets and promote their football and basketball team.

 

SB Nation takes a different approach by providing a multitude of current sport related information by mandating a “unique collaboration between editorial, technology, advertising and design, which gives the users instant gratification.

 

 

LPGA harnesses social media’s benefits

Wednesday, November 13th, 2013

Before social media exploded into what it is now, (not that long ago) organizations of all kinds would hold expensive social events. This was the case for the LPGA. In order to bring more social attention, they utilized new social media sites. Twitter becametheir main avenue through the social media stream. Not only was holding Twitter events significantly cheaper, but it addressed a broader audience.

http://sportsbusinessnow.com/lpga-puts-an-exclamation-mark-on-the-season-with-social-media/

Twitter was not the end of it though. Facebook, Instagram, Pinterest, and Foursquare were great mediums of communication for the LPGA as well. These sits greatly promoted fan involvement by using social contests with prizes,

Fans were instructed to post pictures to their Instagram accounts and use the hashtag #LPGASeeWhywhere the best one will win a prize.

Thanks to social media sites, a tidal wave of public opinion and interest hit the LPGA tour and they don’t plan to stop there.

Their “social event of the season” was the icing on the cake for LPGA’s emphasis on innovative social media practices this year. If you recall, they were the first league to put player’s Twitter handle on their caddies bibs in June during the Wegmans LPGA Championship.

Now most of the golfers in the LPGA have Twitter accounts that are easily accessed.

http://www.lpga.com/golf/blogs/players-on-the-web.aspx

Their goal is to spark interest in the the majors and have them take the Twitter route as well. Perhaps they could have contests between organizations to hype fans into participation. This could improve awareness and interest to the mainstream media.

 

 

 

 

 

Golf, the hardest sport to play, the hardest sport to watch

Wednesday, November 13th, 2013

I believe that golf is the most challenging sport to play and one of the most exciting, but others would disagree. People say golf is too slow and too boring to follow, but the PGA has created new ways of making golf entertaining for all ages. In my article, “The Golf world is stepping up its digital game” talks about how they are making golf more exciting and more attracting to sports fans. As some may have noticed, the pga and sponsers of the pga are releasing new and improved outfits that are veering away from the traditional golf wear. One of the main examples of this is Ricky Fowler, he is always sporting bright, vibrient colors on every tour which is catching the eye of young golf fans. With this new line of gear, it has, in my eyes, made golf more attracting and exciting to watch. Golfers are now starting to look like other athletes such as football and basketball players where they focus alot on their image, which in return has  more fans following athlettes on instagram and twitter.

Another tactic that the PGA has established through social media is how humorous and outgoing these athletes can be. It is portrayed on television through the PGA tour that these professional golfers are no fun games, its all serious business, but through twitter and instragram these golfers are showing a different side of their life. There are examples of Ricky Fowler, Bubba Watson and Rory Mcllroy showing the golf community that their personalities are more than just a serious golf face. These athletes are posting videos on a average day at the golf course with there buddies having a good time and shootin the shit, which is exactly what golf fans love to see.

Golfers are also posting tweets, videos and instragraming on how they give back to the community as well. Jason Dufner is a prime example due to his participation in charity events and contributions in community service. All of these tatics have improved the attendance at golf majors and has revealed to the sports community that professional golfers are just as exciting and entertaining as any other professional athlete.

The video that i posted relates to my topic because it shows that golf is more than just a serious game, there is humor involved in golf, and it is ok to joke and have fun of the golf course, which should make people want to play golf more and want to watch the GPA more often. http://www.youtube.com/watch?v=LbxIAeu83Z8

New Media for a New Arena

Wednesday, November 13th, 2013

New Media is on the rise, the internet is now more accessible and available and many companies and organizations are eager to reach a broader public through social media participation. This channel of communication allows for quicker diffusion of information between fans and organizations. It also allows for fans to create there own content with pictures and videos. Nearly all leagues and teams in all sorts of sports are already participating in social media. So much so that even sports journalists cannot be credible without a twitter account. Since the internet is not limited to local markets marketing through these sites is essential for any business in the sports market.

New media has become commonplace in many homes and offices but not so much in the arena setting. New part owner of the Sacramento kings Andrew Miller has plans to change that. the former Apple executive in charge of the Iad department is now head of the technology committee for the Sacramento Kings arena set to open in 2016.  Miller plans on upgrading the wifi in the arena and possibly implementing hands free tablets in the back of seats where fans can post on the jumbo tron, search stats, and order food from their seats. The folling link provides an interview with andrew miller.

Kings New Arena

 

Miami Heat- Larry Loves Miami @MiamiHeat

Wednesday, November 13th, 2013

Advertising on social media sites like twitter and Instagram, are new ways advertisers are reaching out to fan bases. I myself follow the Miami Heat on Instagram and Twitter they post pictures and activities all the time on them. One example of advertising was after the Heat had won their second title in 2 years they did Larry loves Miami for the Larry O’Brien trophy. This was where Heat fans could come out and feel like they were move involved with the team, and when they feel more involved with the team they are more likely to buy tickets and other merchandise. Especially when these events are taking place at the arena, or Heat Stores

larry(http://sports.yahoo.com/blogs/nba-ball-dont-lie/miami-heat-hands-t-shirts-proclaiming-larry-loves-215121702.html)

The Miami Heat on Instagram post pictures of the games what days the games are. This is good because we are a social media society now a days, and when we are on social media all the time it is good to post things that will keep the fan base in-tune. The Heat Instagram post pictures of Jerseys that are limited edition, and they hide them on the Heat store website. So it is like a scavenger hunt to find these limited jerseys on there before they are all out. The last example that i have is for some games they post a picture of the item of the game that you can buy from their Heat store.

Screen Shot 2013-11-13 at 7.21.29 AM

Overall I think that they are doing a good job of adverting and putting the team out there for their fans. The social media advertising is a good thing because it reaches out to the fan base around the world and kind of gives them a sense of feeling that they are a local fan. With the product advertisement i think it is really good because die-hard heat fans are going to want those limited jerseys or items of the game. The one thing that i would have to suggest for them that they should do a section on where they follow a Heat player through their whole day and post videos and pictures of this. I believe that it would really give fans the feelings of involvement in the players lives, and a look through the organization. Other than that it is a good job of advertisement, and i have even been tempted to buy things because i have seen them on these social media sites

.Screen Shot 2013-11-13 at 7.23.10 AM

 

Pictures From (@MiamiHeat Instagram)-http://instagram.com/miamiheat

March Madness and Tumblr

Tuesday, November 12th, 2013

As technology is becoming more and more advanced in our society, sport communication is also changing . There are many different nontraditional forms of communication in 2013 to help reach out to various populations.

What is Tumblr?

Its both a simple blogging site and social network combined as you can share pictures, video, and text.

How popular is Tumblr?

80 million posts a day!

The tactics that they are trying to employ is the fact that they are trying to reach the younger population, and using social media such as Tumblr, they know that high school and college age students are constantly on Tumblr and other social media.

They are hoping to achieve more involvement from fans, and one of those ways is using Tumblr to show their creativity. Tumblr is one way for sport fans to feel like they are more involved with their favorite teams, and it gives them something new and exciting to try! Sports are very popular and so many people keep up with their favorite teams, Tumblr gives them more information, resources, and most importantly, a place for them to post their favorite game memories, pictures, and etc. People want this, they want the chance to show the world what their experience was from watching the games in March Madness, SuperBowl, and other sport games. One thing that as a society we are finding out is that people want to be heard: social media can account for this. Sport loving fans want to be able to document their own experience from watching a game, and that is why they came up with the idea to have the fans post on Tumblr during the games of March Madness.

Tumblr is just one of the many nontraditional forms of communication to achieve their purposes, along with incorporating Twitter, Facebook, Instagram, etc… The options are endless. It’s all about having a large network of people spreading sport news.

Communication is constantly changing as technology advances more and more. There are many good uses for social media in sport industry and Tumblr is just one of them put to good use.

What’s Really Going On Under the Armor?

Tuesday, November 12th, 2013

The sports organization, Under Armor, endorses professional athletes to wear and promote their products. These athletes often choose to tweet pictures of themselves wearing their companies product. This is a very smart and “seemingly” passive way to promote a business, however, sometimes it can cause obvious backlash.

In the case of Bryce Harper, the truth behind the importance and stringency of his endorsement with Under Armor became apparent, when he accidentally took a picture of himself wearing Nike shorts while undergoing physical rehabilitation.  Minutes after taking the picture, it was deleted and a new picture of him completely saturated in Under Armor apparel surfaced. His tweet was exactly the same as the deleted one, word for word, the only difference was the switch in clothing. This goes to show that athletes that are endorsed by a company are under large amounts of pressure to not only wear their product, but also not wear products from other companies.  The following link is the article in question:

http://www.businessinsider.com/bryce-harper-accidentally-tweets-picture-of-himself-wearing-nike-shorts-2013-11

Under Armor’s tactics for endorsing a professional athlete like Bryce Harper are to probably to appeal to the baseball following population demographic and to create exposure for the brand by using an athletic role model that embodies qualities that are important to the company.  According to an article, How to Choose the Right Athlete to Endorse Your Brand, this question is addressed in the following quote:

“Sports athletes and celebrities draw huge attention from corporate sponsors and  media as they appeal to many demographics. An athlete endorsing a product can  transform a brand…Initially the endorsement creates exposure for the brand.”

The article addresses what companies like Under Armor hope to achieve by endorsing athletes and it looks something like this:

“recognition, consideration, favorability, loyalty and ultimately to increased sales of a product.”

The article that addresses finding the right athlete to endorse your brand can be reached in the link below:

http://www.sportsnetworker.com/2011/02/15/athlete-brand-endorsements/

Other ways that Under Armor could use nontraditional forms of communication to achieve their purposes would be through facebook or blogs posted by athletes who endorse their products with keyword hashtags, for example, #baseball and #underarmor.  Under Armor may find other avenues to create brand exposure without blunders from endorsed athletes by exploring new modes of communication.

 

 

Compete like the U.S. Ski Team or Against it?

Tuesday, November 12th, 2013

Within the last year or so, Vail Resorts has come out with the third generation of its mobile and web-based ski and snowboard application called Epic Mix.  This application for phones will provide skiers with a way to follow ski racing at six of the seven resorts across California and Colorado.  With a hope of achieving a large use of this application, Rob Katz, the Vail Resorts chairman and chief executive officer says:

We created EpicMix to bring together the digital and physical experience of skiing and riding and make it easy to share your story with friends and family.

With this product, racers will be able to automatically compare their race times with U.S. Ski Team athlete Lindsey Vonn, with gold, silver and bronze medals that can then be posted on the users twitter or facebook.  Katz says:

Working with World Champion ski racer Lindsey Vonn, we have completely redesigned how skiers can fully utilize the latest digital technology to compare themselves against the very best, seamlessly track and share all of their accomplishments and compete against racers from six world-class resorts.

http://www.firsttracksonline.com/2012/08/22/vail-resorts-lindsey-vonn-use-social-media-to-get-kids-into-ski-racing/

By skiers and ski racers using this application, they are able to feel connected to the infamous Lindsey Vonn by comparing times and receiving medals.  By Lindsey Vonn not only being looked at as a role model that skiers and ski racers can connect to, she help design the application knowing what type of things young racers like to connect to.  Lindsey Vonn says:

Growing up racing, I always looked forward to telling the stories of my races and being able to track my progress and see how my friends were doing. The opportunity to make that happen using the latest technology in social media is absolutely the right next step for ski racing and I was thrilled to be able to work with Vail Resorts to make this happen.

http://www.firsttracksonline.com/2012/08/22/vail-resorts-lindsey-vonn-use-social-media-to-get-kids-into-ski-racing/

Ways in which that this product could be made better is advertising it during World Cup Races, or advertisements on the Vail Resorts twitter and facebook pages.  More skiers, ski racers, and skiers of the Vail Resorts area will have a higher opportunity to being exposed to EpicMix and the product could therefor make more money.

Minority Broadcasts?

Tuesday, November 12th, 2013

Today Minorities make up most of population growth in America. In a report by  CNN, Minorities are classified as those of any race other than non-Hispanic, or single-race whites, all who currently constitute about a third of the U.S. population, according to Census figures. But by 2042, they are projected to become the majority, making up more than half the population. By 2050, 54 percent of the population will be minorities (CNN 2008).   Today sports are one of the major contributors to entertainment and have broaden their broad-casts of sports games to the minorities all over the country, especially in Los Angeles. Even though broadcasts have been started in Spanish, the second largest population in Los Angeles are the Koreans. For the NBA a huge step in broadening their sport broad casts to larger area of the Los Angeles population, the Los Angeles Lakers recently became the first NBA team to broadcast every game in Korean.

“The Los Angeles Lakers recently became the first NBA team to broadcast every game in Korean. They’re trying to appeal to the areas growing Korean population, much of which doesn’t speak English at home. But translating the broadcast into Korean has proved challenging”

http://www.npr.org/2013/01/23/170037599/l-a-lakers-broadcast-in-korean-to-draw-new-fan

Although the Lakers team seemed thrilled about the broad casts being made in Korean language, this is not the only time sports games are translated. The popularity has made it seem possible for other translated broad casts possible. More sports games being translated do happen locally, for example the Navajo Nation translates their local, and major sports game in the Navajo language live Via radio and internet www.ktnnonline.com/‎.   Sports franchises doing so, have found a good way to reach more minority groups of fans by appealing to wider audience and  sports fans.