Archive for the ‘Sport Communication’ Category

History of National Hockey League’s TV rights and why its raising.

Friday, April 25th, 2014

The National Hockey League has had a different history of TV rights deals than most other sports leagues. The first broadcaster of NHL games was CBS. TV rights have also been sold to ESPN, ABC, FOX, and Versus. These networks would have exclusive rights for games that they wanted to televise. The NHL has also had teams seek out their own local TV rights deals. This means the owner for instance of the Colorado Avalanche would seek a deal from a local station such as Altitude. Then for the playoffs, the NHL would sell their rights to a network such as NBC to televise playoff series. They would then sell exclusive rights to the Stanley Cup finals. NBC now has the rights to NHL games and local stations have broadcasting rights.

These TV rights deals have continued to escalate. In 2000 the TV rights deal was worth $120 million a year. In 2012 the rights were worth $200 million a year. In 12 years the worth of the NHL’s TV rights has almost doubled. With major networks such as ESPN, ABC, CBS, and FOX wanting in on broadcasting the NHL, it is expected that this number will only increase every year.

I think this has occurred because of the escalating interest in the sport of hockey. More and more great athletes are turning to hockey. This is causing a rise in interest. Fans of sports are also turning to hockey as an alternative to football during the winter and spring. With increased viewership TV deals rights will only become more lucrative for the NHL. The NHL also has a great playoff system that features four rounds before the final. With most playoff series going at least five games, networks have more opportunity to run sponsorships on the most watched games. I think the NHL will have bigger TV deals in the future because of this growing interest.

Opie Wilson, Kalen Dear

Dr. Houghton





DI coaching contract

Monday, April 7th, 2014



As an Athletic Director for a Division I school, I am here to set up games and tournaments for sports teams. I havefull responsibility for every sports team both men and women. Another part of my job is to help write coaching contracts which are made to define the coaches’ job and what they will be doing at the university. The coach is agreeing with the terms of the contract and will be making a commitment. The coach will follow the university’s policies about athletics and academics, they will know that athletes are students first.I take these contracts serious where  student athletes are in a safe environment and coaches are not abusing their power.


The news and media has shown coaches who were trusted and paid bya school, then abuses student athletes verbally, physically, and sexually. I am making sure that does not happen to anyone in my school. I will be setting up a contract for a head coach position for the women’s basketball team. Many coaches will be applying, the school will be looking for experience and back round checks. The salary of the job will be on the contract and may vary due to the basketball season. if our team gets into the national tournament and wins a championship, they might get a raise. All I want is the coach and their staff is to respect the contract and the school that hired them. If they do not, their contract will be terminated and would be removed from the university.

Real Madrid vs. Chicago Cubs

Friday, March 14th, 2014

The Real Madrid website not only supports soccer, as I assumed, but also basketball. It supplies information on the teams and players, and also on lower tier teams that Real Madrid pulls from. Two way communication on the site consists of the club’s social media outlets, with links to Facebook, Twitter, and Google+. Customer service can also be reached through some email and phone numbers linked on  the page. The main focus of the page is showing the success of the team, as well as education on the sport for new or foreign fans.


In comparing this site to the site of the Chicago Cubs, a major difference that I notice in two way communication is the ability to enter your personal information on the front page and ask a question without delving any deeper into the site. The team also has more social media outlets linked from the front page, including instagram and pinterest, sites based more on showing team merchandise and sponsors than fan outreach. In addition, a readily found app is linked from the home page, enabling fans to stay connected to their team 24/7. Community outreach seems to be much more predominant on the Cub’s site than Real Madrid’s, with three noticeable links right from the beginning, whereas Real Madrid’s does not seem to host any links anywhere on the site. I was surprised to find a language translator to 5 different languages on the top bar of the page, including Japanese, Korean, and Spanish. This makes sense, due to the popularity of baseball in the far eastern Asian countries, and the proximity of Mexico to not only the U.S., but the hugely popular Cactus League of spring training.


The main differences between the two sites seem to be Real Madrid’s focus on success and education, compared to the Cub’s focus on fan connection and community outreach. Part of the Cub’s fan connection includes their availability of team attire, whereas Real Madrid does not seem to have any.


Real Madrid, SB Nation

Friday, March 14th, 2014

Real Madrid Video

Http:// is dedicated to providing the latest football and basketball related news, schedules, team information, and ticket sales.  Also, The Real Madrid Foundation, uses sport as a foundation for:

promoting values inherent in sport, and the latter’s role as an educational tool capable of contributing to the comprehensive development of the personality of those who practice it….and to disseminate all cultural aspects linked to sport.

Their target audience is the youth who identify with football and basketball as seen in the site’s “Fan Zone” but also to the older generation who want to become members and receive certain benefits.  Fans can print out coloring pages of their favorite player or check the latest scores. 2-way communication in regards to the editors of Real Madrid is quite limited.  The Fan Zone offers various social networks to interact, but that’s mostly dealing with other fans.  The only contact information provided are various phone numbers and emails that are linked to various departments.


Http:// provides high quality, team specific, coverage and commentary for all sport lovers during the season and off-season. SB nation covers many different sports ranging from basketball to horse racing.  SB Nation uses innovation to reach its target market, who SB Nation identifies as

the young, male, affluent audience.

This is due to the large numbers of male viewership and their influential nature on the market itself.  Like Real Madrid, SB Nation has links to their social media accounts. SB Nation sets itself apart from the rest by its creativity as seen in their “Game Threads” that lead real-time discussions between the audience and SB Nation editors. This is a great example of 2-way communication that brings the fans and editors together to discuss sports topics.


Real Madrid states their goal is to foster and develop the youth who participate in sport, however, their website suggests they’re in the business to sell tickets and promote their football and basketball team.


SB Nation takes a different approach by providing a multitude of current sport related information by mandating a “unique collaboration between editorial, technology, advertising and design, which gives the users instant gratification.



North America and Europe sports communication: the differences and similarities

Thursday, March 13th, 2014

The English version of Real Madrid’s website offers many different features. It of course offers news and insight on the football team, but it also offers information on the Real Madrid basketball team. General information about Real Madrid is presented such as their schedule, as well as a Fan Zone where fans can connect with Madrid’s teams with videos, social media, and exclusive interviews. Fans can also share stories with friends via the popular social media platforms such as twitter, googleplus and facebook. The interesting thing about Madrid’s website is that it allows fans to subscribe to a membership service which gives the fans an inside track to services such as season tickets and discounts on merchandise. The audience for Madrid’s website is for the hardcore fan of Real Madrid. Statistics, interviews, insight on philosophy, and links to buy merchandise are presented. In addition, there is a counter on the different championships they have won as well as how the club is structured with who the board members and the president are, This type of information is not meant for the casual fan yet casual fans can still enjoy some of the content the website offers with. However, the website doesn’t offer many avenues for two-way communication. It offers links for things like social media and it offers support services on ticket and merchandise orders, but that’s about the only way the fan can interact with the organization. For a comparison between a major U.S. sport organization and the Real Madrid soccer club, is the website examined which is the official site of the Denver Broncos. Many of the same type of services are offered. Roster information, recent news are some of the similarities as well offering social media outlets for fans to connect with and featuring exclusive interviews with players. The main difference between the two websites is that the Broncos offer more way for fans to engage with the Broncos. For example, fans can participate in forums with other fans and enter into contests that are geared for different ages. Other differences from the Real Madrid webpage include the ability to look up cheerleaders, and watch old games. The Broncos site also offers little fans their own section to explore. Additionally, the Broncos website offers stadium and ticket information that is a little more in depth than Real Madrid’s website. To wrap up, both of these teams communicate to their audiences in a similar manner. However, there are stark differences in presenting different information to reach and engage with their audience base.

By Opie Wilson and Kalen Dear

LPGA harnesses social media’s benefits

Wednesday, November 13th, 2013

Before social media exploded into what it is now, (not that long ago) organizations of all kinds would hold expensive social events. This was the case for the LPGA. In order to bring more social attention, they utilized new social media sites. Twitter becametheir main avenue through the social media stream. Not only was holding Twitter events significantly cheaper, but it addressed a broader audience.

Twitter was not the end of it though. Facebook, Instagram, Pinterest, and Foursquare were great mediums of communication for the LPGA as well. These sits greatly promoted fan involvement by using social contests with prizes,

Fans were instructed to post pictures to their Instagram accounts and use the hashtag #LPGASeeWhywhere the best one will win a prize.

Thanks to social media sites, a tidal wave of public opinion and interest hit the LPGA tour and they don’t plan to stop there.

Their “social event of the season” was the icing on the cake for LPGA’s emphasis on innovative social media practices this year. If you recall, they were the first league to put player’s Twitter handle on their caddies bibs in June during the Wegmans LPGA Championship.

Now most of the golfers in the LPGA have Twitter accounts that are easily accessed.

Their goal is to spark interest in the the majors and have them take the Twitter route as well. Perhaps they could have contests between organizations to hype fans into participation. This could improve awareness and interest to the mainstream media.






New Media for a New Arena

Wednesday, November 13th, 2013

New Media is on the rise, the internet is now more accessible and available and many companies and organizations are eager to reach a broader public through social media participation. This channel of communication allows for quicker diffusion of information between fans and organizations. It also allows for fans to create there own content with pictures and videos. Nearly all leagues and teams in all sorts of sports are already participating in social media. So much so that even sports journalists cannot be credible without a twitter account. Since the internet is not limited to local markets marketing through these sites is essential for any business in the sports market.

New media has become commonplace in many homes and offices but not so much in the arena setting. New part owner of the Sacramento kings Andrew Miller has plans to change that. the former Apple executive in charge of the Iad department is now head of the technology committee for the Sacramento Kings arena set to open in 2016.  Miller plans on upgrading the wifi in the arena and possibly implementing hands free tablets in the back of seats where fans can post on the jumbo tron, search stats, and order food from their seats. The folling link provides an interview with andrew miller.

Kings New Arena


To be or not to be forever alone??

Monday, November 11th, 2013

With time, the ways in which people and businesses use to communicate will change; becoming more advanced as well as technological.  Back in the day or even now, traditional form of sport communication was used; this being source such as newspapers, sport magazines, and sport books. This is still used today, but new forms of sport communication is emerging becoming the nontraditional form the communicate. These forms consist of mostly internet based, such as Web sites and social networking Web sites (e.g. twitter, Facebook, etc). With new types of technology coming out in the market, nontraditional communication is the way to reach people.

As nontraditional forms of sport communication come on an arise, sport organizations find ways to keep up and to reach people. An example of a sport organization using nontraditional sport communication is AEG, Sports and Entertainment giant, using an AXS invite service via Facebook or email. This service is a great way to sell tickets and save a spot for friends to buy their tickets. The service allows one to buy their ticket, while at the same time allowing that person to invite a friend or two or even more to buy their ticket; saving them a ticket to buy it before someone else does. Using Facebook to have people make their purchase of ticket is a good tactic because people are always checking the accounts and looking at updates of the new. It also tries to avoid the chance for someone to go to a game alone and being–forever alone (joking, but seriously it is better to watch the game with a friend than alone). It targets the influences of people; as people are more likely influenced by friends.

AEG is hoping to achieve an increase in ticket sales in events; this bringing in more revenue. If one’s invitee does not buy the ticket within the two days that the invitation was sent, the ticket will go back into the market for someone else to buy. This achieves in trying to sell all tickets to that event. Also for people to be influenced by their friends to buy tickets and join them to the event so that they can enjoy the event.

In order to achieve more of ticket sales, AEG could create an App for their AXS invite service. People like new apps and this could create another way to let people know of events available and more quickly invite friends and purchase tickets maybe a bit more faster. It can also let people know when it has been two days so that they can purchase the ticket. Also showing when more tickets are available through Twitter. AEG can post when more tickets are available and when tickets are in a low for an event so that people can know when to purchase their tickets and invite friends through the AXS invite service. There is a number of new ideas that the AXS invite service can use nontraditional forms to communicate sport media.