Posts Tagged ‘economy’

Can Sochi maintain the Legacy for the Olympic and Parlympic Winter Games?

Wednesday, November 6th, 2013

The Sochi 2014 Olympic and Paralympic Winter Games have high expectations and sustainable development plan in place to make these games a success. I believe the most difficult process of this is to maintain the Olympic Game Legacy as well as Sochi, Russia contributing their own uniqueness during their host of the Olympic and Paralympic Winter Games.

The Games in Sochi are going to be highly innovative Olympic and Paralympic Winter Games, that will express the spirit of modern Russia and bring with them sustainable, positive change for the whole country.

They want any participants, competitors and billion of TV viewers to come away with a positive impression of the Games and of Russia leaving a rich legacy for Sochi, Russia. They are planning for more than short-term their long term-goals are to be a positive contribution to their economy, cultural and environmental development of the entire Krasnodar Region. There are many examples of how the games have transformed an image of a city and can be an overall positive experience for these cities.

This rich legacy – material and non-material – remains in the host country for many years, which is why many nations compete for the right to host the Games. For the winning country, the Games are a project of national value.

The Russian Diamond is of high importance as well when talking about the values of the games. They consist of

  1. Excellence
  2. Efficiency
  3. Integration
  4. Hospitality
  5. Unity
  6. Uniqueness
  7. Respect
  8. Legacy
  9. Harmony

Sochi 2014 Organizing committee has 11 strategic objectives in place to be the most successful and they have 6 main areas of activity in the field of sustainability for the preparation of staging the Games in 2014 they are

  1. Healthy Lifestyle – develop mass and professional sport, promote healthy lifestyles, and make it possible for people with disabilities to participate in sports.
  2. Harmony with Nature – Minimal impact on climate, zero waste games and enlightenment games.
  3. Barrier-free Environment – accessibility standards and requirements that are imposed on the host-city of the Games by the IOC and the IPC.
  4. Economic Prosperity – develop job markets, develop Sochi as a mountain climate resort and sports center at an international level and help stabilize the economic development.
  5. Modern Technologies – use of innovative technology solutions, development of a legal normative base, distribution of cutting-edge experience in the area of organizing sports and mass events and the perfection of approaches and practices in the management of large projects at a federal level.
  6. Culture and National Values – maintain culture diversity, maintaining culture legacy and develop patriotism and the feeling of national pride.

With all of these procedures and emphasize on these values and preparation steps I believe Sochi, Russia can host an excellent Olympic and Paralymic Winter Games.

So,chi? Or So, no? 2014 games could be in the dumps

Tuesday, November 5th, 2013

Sochi has set up a list of criteria to meet in order to not only be ready for the 2014 games but also produce a sustainable economy, environment, and social sphere after commencement of the games.

The project is not a standalone action/event but it has a mid-term/long-term planning horizon, the project contributes to create tools and assets that will work and have a long-term positive impact in the area of project implementation.

http://sochi2014.blob.core.windows.net/storage/games/strategy/development/award/Sustainability%20Award%20Brochure%202012.pdf

In terms of the projects they have set up to help with the sustainability plan, this includes objectives such as youth engagement, healthy living, and harmony with nature. Of these I feel the healthy living objective will prove to be the most sustainable. In this project Sochi has come up with a “Green Marathon” where people of all ages and fitness levels can compete, which promotes physical activity and a healthy lifestyle. Along with running the marathons the event consists of trees being planted all along the trail to renew resources and keep the environment prospering.

The project enabled all participants, regardless of their age or fitness levels, to feel part of the Olympic Games and make their own personal contribution to the preservation of the natural heritage of Russia.

http://sochi2014.blob.core.windows.net/storage/games/strategy/development/award/Sustainability%20Award%20Brochure%202012.pdf

The part of Sochi’s sustainability plan that has shown to have controversy involves their Zero-Waste pledge for the building of and during the Games.  In October of 2013 some IOC members found that there was illegal dumping of concrete slabs and other waste in Akhshtyr, a landfill just north of Sochi. The illegal dumping in this region could cause water contamination to the host city, hence why it has caused so much concern. The local organizations recognized in this event were supposedly fined, says the Sochi committee and Russian organizers. With this I don’t believe that Sochi is being honest in their complete effort towards their sustainability plan.

http://abcnews.go.com/Sports/wireStory/ioc-members-urge-action-sochi-dump-report-20743588

One of Sochi’s sustainability projects that I find most interesting is their Beer Watch project. In this, they’re monitoring compliance with the rules of selling beer; it has been running throughout Russia since 2008.

The initiative seeks to limit the access of minors to alcohol, and involves retail outlets across the country displaying a special sticker sign, «Are you 18? Prove it!»

http://sochi2014.blob.core.windows.net/storage/games/strategy/development/award/Sustainability%20Award%20Brochure%202012.pdf

Part of the goal is to identify sellers who are not obeying the laws and get them out of the business. Those who do follow the rules are encouraged to sell <Beer Watch> souvenirs to encourage others to follow the rules as well. This project has involved over 160 tests of around 1800 retail outlets and dozens of violations were discovered. I think this project is not only healthy because of discouraging under age drinking but can be very sustainable past the 2014 Games. It has a simple goal with many ways to achieve that goal either by getting rid of those who don’t obey the law or simply having cameras to make sure all retailers card the buyers. With it’s simplicity, I believe sustainability will be achieved.

Sochi has done an excellent job to map out all of their goals of sustainability and discuss the ways they are trying to achieve those goals. Although some projects may need a second look or follow up to make sure Russian committees and Sochi are complying, I feel most of their projects are going according to plan and will be sustainable past the games in 2014.