Posts Tagged ‘es480’

Top Dollar Athletes…Are They Worth The Change?

Thursday, November 21st, 2013

Do you like to play sports? Do you like to get paid? How would you like to get paid anywhere from hundreds of thousands of dollars to tens of millions of dollars to play professional sports for just one season? Sounds pretty great right, what more could someone ask for? You’re getting paid to play sports for a living. Well how about asking for more money on top of the millions you’ve already been paid?

This seems to be a very common occurrence nowadays doesn’t it? It seems like we are hearing of lockouts or strikes every other professional sports season. While we all want to be paid more for the services or work we perform, most say it is ridiculous how multi-million dollar athletes are demanding more money, and this undoubtedly affects the sports industry one way or another.

So, where is the additional money going to come from to pay top athletes more? If you said higher ticket costs, more expensive concession foods, pricier parking fees, and higher priced officially licensed products, we would certainly not be wrong. But what effect does this have on the sports industry? Well, for starters, if ticket prices rise, it may be likely that fewer fans will go to games. Fewer fans at games, equals less concession sales, fewer concession sales, results in less additional revenue coming in. This is obviously a negative impact for the sports industry.

From examining two different articles, Two Sides to Every Coin: Are Professional Athletes Overpaid?, and Athlete’s Salaries Too High? Sports Fans, Blame Yourselves, a common conclusion was shared between them; the fans or consumers are the ones to blame for the high amount of money paid to professional athletes today. While they demand more by strikes or face lockouts, the sports industry suffers even more while these events unfold. But again, it is the consumers’ fault that athletes are paid so much, and gain a sense of entitlement to more money.

While the increase in prices might seem like it would negatively affect the sports industry, there are always going to be sports fans willing to pay the price for a unique sporting experience. These large, multi-million dollar contracts could, however, help strength the economy or financial situation of certain sports leagues by intriguing old and new fans alike to see whether the players are actually worth it. They want to see if the athlete has the skill to justify the amount their team is paying them, thus consumption will increase in that regard. As one of the article’s title states, there are two sides to every coin. This side is obviously the positive as it has the potential to create interest and excitement among loyal sports fans.


So, as we can see, there are both positive and negative sides to how much athletes are paid.  To get an idea of how much top athletes are paid, please see the video:

For the articles, please visit the following links:

LPGA harnesses social media’s benefits

Wednesday, November 13th, 2013

Before social media exploded into what it is now, (not that long ago) organizations of all kinds would hold expensive social events. This was the case for the LPGA. In order to bring more social attention, they utilized new social media sites. Twitter becametheir main avenue through the social media stream. Not only was holding Twitter events significantly cheaper, but it addressed a broader audience.

Twitter was not the end of it though. Facebook, Instagram, Pinterest, and Foursquare were great mediums of communication for the LPGA as well. These sits greatly promoted fan involvement by using social contests with prizes,

Fans were instructed to post pictures to their Instagram accounts and use the hashtag #LPGASeeWhywhere the best one will win a prize.

Thanks to social media sites, a tidal wave of public opinion and interest hit the LPGA tour and they don’t plan to stop there.

Their “social event of the season” was the icing on the cake for LPGA’s emphasis on innovative social media practices this year. If you recall, they were the first league to put player’s Twitter handle on their caddies bibs in June during the Wegmans LPGA Championship.

Now most of the golfers in the LPGA have Twitter accounts that are easily accessed.

Their goal is to spark interest in the the majors and have them take the Twitter route as well. Perhaps they could have contests between organizations to hype fans into participation. This could improve awareness and interest to the mainstream media.






The Portland Trailblazers on Instagram Straight Flexin’

Tuesday, November 12th, 2013

Portland, Oregon is taking it to the next level with social media. The professional basketball team introduced an ‘Instagram Night’ which encouraged fans to take part in an Instagram competition. The only requirements were to upload a photo or video and use the specific hashtag for the competition. The Trailblazers displayed the photos in the arena, on their website, and on TV. One instagramer will win a pair of tickets to another Trailblazer game.



Along with the Portland Trailblazers many business and other teams use Instagram for marketing.

New to Instagram and looking to follow some athletes?

From Tony Hawk to Kevin Love, its the new fab. For those of you living under a rock, Instagram is a online photo/video sharing social networking service that allows users to upload their pictures and videos, apply a filter and share them. Instagram is a similar social networking service to Facebook, Twitter, and Tumblr. It is a free App that can be downloaded in the Apple App Store or Google Play Store.


Tips from Mike Tyson. Listen to the man.

Aside from the jokes, Instagram provides a new and unique marketing technique that brands have been quick to pick up on. The article below shows 20 brands that have “mastered” the art (or use) of Instagram.

Out of the 20 companies they mentioned there were a handful of sport organizations such as:

The NFL,  The Brooklyn Nets, LA Clippers, Adidas, and Red bull.

As fellow Instagramers, we feel more aware of what is going on in the sport media world from this App. It provides a simple way for people to follow their favorite athletes, organizations, and/or teams on the daily.

Peace and Blessings,

Al and Ab


New Media=better Baseball Fans

Tuesday, November 12th, 2013

Aw yes, what is more American than baseball? America has an infatuation with baseball.   Major League Baseball fans inarguably love their sport of baseball. In fact, they love the sport so much so, that they accessed

“1.2 million live audio and video streams of the first available Spring Training games this past weekend”

which occurred back in February of this year. According the article MLB fans getting their fix early as At Bat downloads spike, this activity

“represented an increase of 53% from last year’s opening weekend of games.”


 That is quite an increase over just year’s time. So how was this increase accomplished? Perhaps the At Bat application has something to do with it.


The At Bat app, allows users to view each and every game (for a price of course), as well as listen to live audio, get the latest news, schedules for the 2014 season, and expert analysis (


This app is irreplaceable for those of us with an insatiable MLB appetite. Rather than having to wait until you get to a computer to look up news or rushing home to catch the game, users of this app have the games and news in the palm of their hand. They can catch the games on the go without a problem, which is obviously a plus for the fans, as well as the MLB.

With this app, it looks as though the MLB has accomplished a goal of making games, news, etc. available to fans anywhere, at anytime. In addition to this app, the MLB also makes the latest information available by using other forms of non-traditional media like Twitter and Facebook. However, as the title implies, MLB fans may just get their best fix by using the At Bat app. This app, in addition to countless other apps, are examples of how sport organizations are now using more non-traditional forms of media for communication purposes. These newer forms of communication are  very convenient, fast, and user friendly.

This development of sports organizations using non-traditional forms of media to make information more available to their target audiences, will only continue in the future as technology becomes more advanced.

The Vine will grow

Tuesday, November 12th, 2013

The video above contains ten examples of vine videos. The tactic of the application is the availability of taking short videos and  uploading them to twitter just like a picture. The hope for this is to make an easier way to share videos that can be used to create GIFS, which are a hit right now, a teaser tool for games or events, a new media outlet, a way to improve public relations, etcetera. This is pretty top notch and new as far as ways of communication. It helps significantly that twitter owns the application and twitter is already such a huge social media website, this will help the Vine boom! I love that the video continuously loops, this makes it exceptionally good for funny videos such as player mistakes (not that we should laugh!!). It also can provide so much more information than a still picture. Hopefully teams will start to use the Vine for all sorts of different events: before games, during games and halftimes, after games, highlights, opposing teams’ faults, injuries, broken records, the possibilities could go on.



Sochi Olympics 2014

Wednesday, November 6th, 2013
  • “Among the many ways that sustainability has been defined, the simplest and most fundamental is: “the ability to sustain” or, put another way, “the capacity to endure.” © 2010 SustainAbilityCompany

I believe the plans for a sustainable hallmark event are possible. Having the Olympic Games in the city is a great way to bring in people from all around the world. This is usually a good thing for such a beautiful place. The businesses in the area also thrive around and during this time because of all the people. Hotels and restaurants become flooded and even small businesses as well.

“The Sochi 2014 Sustainability Award <<Gateway to the Future>> for contributions to sustainable positive changes within the staging of the Sochi 2014 Olympic and Paralympic Winter Games (hereinafter-Games, Award) was created to recognize significant social, environmental, and economic contributions”

Russia has some main objectives for a healthy lifestyle. They are trying to promote it, develop medical support for professional sport, and give security and health to employees and participants in large events. To do this they are pushing to make a healthy lifestyle, physical education and sport more popular, making it more available for the youth to participate, wanting to stage more large scale entertainment of sport, and

“Developing a system of medical services and increasing the quality of medical services provided in the framework of the preparation and staging of the Games.”

Because they are trying to do all of this I see this being one aspect that makes them a good, sustainable place for holding the winter Olympics.

Of course with so many people in the city it will be a challenge to keep it clean. The 2014 Winter Olympics were supposed to be free of waste but sadly that failed. Any amount of recycling and reusing from an event so big can be huge though.

In conclusion, I certainly see a range of struggles that will be faced in preparing these games but I believe it will be made possible.

Russi-ing to the next Olympics…

Wednesday, November 6th, 2013

With the next Winter Olympics approaching in less than 100 days and the Paralympics under 120 days, Sochi is excited and ready for their first ever held Winter Olympics…..

Time to get a little excited:

And a view of the beautiful country and the Olympic project progress:


With the responsibility of hosting such a huge event, comes goals and visions that are desirable to obtain in terms of reflecting their country.

The mission of the Sochi 2014 Olympic project is to organize and stage innovative Olympic and Paralympic Winter Games, which will express the character of the new Russia and bring sustainable positive changes for the entire country.

According to the Sochi’s Olympic/Paralympics Organizing Committee the “sustainable positive changes” from that quote can be defined as “as the implementation of programs, activities and other efforts aimed at creating long-lasting positive social, economic and environmental benefits with efficient use of resources and state-of-the-art development management technologies.”

The Games Mission consists of nine elements-known as The Russian Diamond. Those include:

  1. Excellence
  2. Efficiency
  3. Integration
  4. Hospitality
  5. Unity
  6. Uniqueness
  7. Respect
  8. Legacy
  9. Harmony

Sochi 2014

But the question stands: Are the strategies that the Sochi organizing committee outlined for a sustainable hallmark event achievable? 

According to Joanna M. Foster from Climate Process, wrote an article expressing her worry about Sochi’s “Zero Waste” program meaning “out of sight.” Villagers have complained about illegal dumping and reports have shown this isn’t the first time Russia has been accused of not living up to its Olympic Sustainability promises.

I believe that it is great to address and discuss all their visions, projects and plans to achieve the goals. But if they are going to be effective with their visions, they must follow The Russian Diamond as well and be honest with themselves as well as the world. Some points need a reasonable, measurable way on determining if things are going to plan. But I support and believe that we are going in the right direction with this upcoming Olympics/Paralympics by establishing an effective use of resources and technologies to successfully conduct a positive social, economic and environmental benefit and still expressing the beautiful culture of the country.

Below is the Sochi 2014 Sustainability Report:

Pretty penny to participate…

Wednesday, October 30th, 2013

Participation fees in youth sports is one topic requiring discussion. Should community sports be equally accessible to all? For Sondra’s circumstances, her financial situation is tight and the fee for two of her children to participate in their local youth baseball league is putting a deep cut in her budget. She believes the participation would benefit her young boys but the price asked is not realistic in her financial ability. The fee for the league is $75 per child but provides a $25 discount for every additional child. Even with the discount Sondra can not afford the $125 participation fee.

America is demanding an increase in specialization in youth sports, forcing young children to pick and play one sport year round. This trend is causing people to pay a pretty penny to participate in certain popular or well-known clubs that feed out athletes just because the price they are asking.

This article gives some good examples about how participating in sports is now becoming an economic status.

“It cuts out a lot of minorities and people who don’t have money,” said Mark Merriwether, a Castro Valley resident who runs his own window-cleaning business and whose two sons play baseball. “It’s kind of like tennis and gymnastics were years ago. If you don’t have money, you can’t play. Baseball is looking that way, too.”

Cincinnati city’s local news station aired a story on how the lack of voters cut the budget of athletics causing a “pay-to-play” fee for their football program (middle school and high school) and other sports too and the affects of it.


Sondra was lucky enough to be offered a discount for multiple children joining the league but a lot of programs aren’t as fortunate.

There must be another way.

In the You-Tube video above, they talk about how there are getting the local community involved to get donations by a dance or auction.

There are so many life skills and benefits across the board that children learn from participating in team sports, their family’s financial situation should not determine whether they are granted the opportunity or not.

Baby Better Be Going Pro For That Cost..

Wednesday, October 30th, 2013

Should community sport be available equally to all people? This is a difficult issue to tackle. Sondra, a mother of two boys hoping to play baseball, could agree. Her financial situation is tight, and she believes she cannot afford the participation fee for her sons. The local recreation center told her that participation through their league is a privilege, not a right. -Now that is a bold statement for youth sport.


According to Paul M. Pedersen there are many benefits of community sport. The quality of life, family life, and bonding/social aspects are all positively experienced through sport. One could afrue sport teaches youth many important lessons, develops friendships with common bonds, and physical benefitting factors.


Most people only see the upfront “exercise” benefit of sports, but in reality the benefits go far deeper. Even if your child is not the most athletic kid, they can still benefit from athletics. Children benefit from many different aspects of development including Physical, Emotional, Physiological, Academic, Problem Solving, Conflict Resolution, Discipline, and Work ethic.


Pedersen explains the steps to decision making into six steps:

-define/frame the problem

-identify decision criteria

-develop and evaluate alternatives

-select one of the alternatives

-implement alternative

-evaluate how effective it was



In Sondra’s circumstance, the financial situation is the issue. The importance of sport for youth is unlike other activities available for young people. There should be a way to help families that need financial assistance. Whether that be volunteering, coaching, helping with the rec, setting up financial plans, etc. Setting up a financial plan for low income families would be a alternative the recreation center could evaluate after a season or two and see how beneficial it is for the program and families. Sondra and her family may not be the only family in a tight financial situation. Having financial help available would create more opportunities for the community and potentially expand the amount of participants/youths.



^^ways to save $$ with youth sport.




Let the kids play!

Monday, October 28th, 2013

(1)To start this issue is somewhat unfair to the children missing out on the opportunity to participate in the league. It would not be right for the director to allow Sondra’s children to play at a lower fee. (2) Sondra cannot expect the league to allow her kids to participate if she does not have enough money to support the league’s budgets. We don’t know if she would be able to volunteer or help the league in any other way and it is up to the board or director whether or not an exception could be made. There is the concern that the kids won’t gain social skills and physical activity because they are not able to join. It is upsetting that Sondra was told participation is only a privilege for children and not a right. She should have asked if there was a possibility she could pay the fee over the course of the season, this may have been more of a possibility for her instead of spending all the money up front. She also could have had her boys try to raise money themselves to play by doing things for others such as mowing lawns, raking leaves etcetera. (3) The utilitarian approach, justice approach and common good approach would say to have the boys do a fundraiser or chores for others, helping to raise money so they could play. The rights based approach could go either way, although some parents may not see it fair that Sondra could pay the fee over time. Some could understand and not see a problem, since she eventually is paying the same amount as them. As far as the virtue approach I would say that the boys should earn the money Sondra cannot afford by doing good acts, and then they will get to enjoy playing in the league and learn to earn things for themselves when needed.

(4) With all this being said, my decision is that the boys can earn the money themselves, still with some help from their mother, especially with safety. I believe others would see this decision as a good one. (5)  My decision can easily be put into place. Starting in the boys neighborhood, they can ask around who needs help. Depending on the time of year they can rake, shovel, or mow lawns. They should let the people know what their cause is. I see this as being very effective and helpful in leading towards their participation in sport!