Posts Tagged ‘Marchmadness’

March Madness and Tumblr

Tuesday, November 12th, 2013

As technology is becoming more and more advanced in our society, sport communication is also changing . There are many different nontraditional forms of communication in 2013 to help reach out to various populations.

What is Tumblr?

Its both a simple blogging site and social network combined as you can share pictures, video, and text.

How popular is Tumblr?

80 million posts a day!

The tactics that they are trying to employ is the fact that they are trying to reach the younger population, and using social media such as Tumblr, they know that high school and college age students are constantly on Tumblr and other social media.

They are hoping to achieve more involvement from fans, and one of those ways is using Tumblr to show their creativity. Tumblr is one way for sport fans to feel like they are more involved with their favorite teams, and it gives them something new and exciting to try! Sports are very popular and so many people keep up with their favorite teams, Tumblr gives them more information, resources, and most importantly, a place for them to post their favorite game memories, pictures, and etc. People want this, they want the chance to show the world what their experience was from watching the games in March Madness, SuperBowl, and other sport games. One thing that as a society we are finding out is that people want to be heard: social media can account for this. Sport loving fans want to be able to document their own experience from watching a game, and that is why they came up with the idea to have the fans post on Tumblr during the games of March Madness.

Tumblr is just one of the many nontraditional forms of communication to achieve their purposes, along with incorporating Twitter, Facebook, Instagram, etc… The options are endless. It’s all about having a large network of people spreading sport news.

Communication is constantly changing as technology advances more and more. There are many good uses for social media in sport industry and Tumblr is just one of them put to good use.