Posts Tagged ‘MLB.com At Bat’

New Media=better Baseball Fans

Tuesday, November 12th, 2013

Aw yes, what is more American than baseball? America has an infatuation with baseball.   Major League Baseball fans inarguably love their sport of baseball. In fact, they love the sport so much so, that they accessed

“1.2 million live audio and video streams of the first available Spring Training games this past weekend”

http://sportsbusinessnow.com/mlb-fans-getting-their-fix-early-as-mlb-com-at-bat-downloads-spike/

which occurred back in February of this year. According the article MLB fans getting their fix early as MLB.com At Bat downloads spike, this activity

“represented an increase of 53% from last year’s opening weekend of games.”  

http://sportsbusinessnow.com/mlb-fans-getting-their-fix-early-as-mlb-com-at-bat-downloads-spike/

 

 That is quite an increase over just year’s time. So how was this increase accomplished? Perhaps the MLB.com At Bat application has something to do with it.

 

The MLB.com At Bat app, allows users to view each and every game (for a price of course), as well as listen to live audio, get the latest news, schedules for the 2014 season, and expert analysis (http://www.mlb.com/mobile/atbat/).

 

This app is irreplaceable for those of us with an insatiable MLB appetite. Rather than having to wait until you get to a computer to look up news or rushing home to catch the game, users of this app have the games and news in the palm of their hand. They can catch the games on the go without a problem, which is obviously a plus for the fans, as well as the MLB.

With this app, it looks as though the MLB has accomplished a goal of making games, news, etc. available to fans anywhere, at anytime. In addition to this app, the MLB also makes the latest information available by using other forms of non-traditional media like Twitter and Facebook. However, as the title implies, MLB fans may just get their best fix by using the MLB.com At Bat app. This app, in addition to countless other apps, are examples of how sport organizations are now using more non-traditional forms of media for communication purposes. These newer forms of communication are  very convenient, fast, and user friendly.

This development of sports organizations using non-traditional forms of media to make information more available to their target audiences, will only continue in the future as technology becomes more advanced.