Posts Tagged ‘Real Madrid’

Real Madrid vs. Chicago Cubs

Friday, March 14th, 2014

The Real Madrid website not only supports soccer, as I assumed, but also basketball. It supplies information on the teams and players, and also on lower tier teams that Real Madrid pulls from. Two way communication on the site consists of the club’s social media outlets, with links to Facebook, Twitter, and Google+. Customer service can also be reached through some email and phone numbers linked on  the page. The main focus of the page is showing the success of the team, as well as education on the sport for new or foreign fans.

 

In comparing this site to the site of the Chicago Cubs, a major difference that I notice in two way communication is the ability to enter your personal information on the front page and ask a question without delving any deeper into the site. The team also has more social media outlets linked from the front page, including instagram and pinterest, sites based more on showing team merchandise and sponsors than fan outreach. In addition, a readily found app is linked from the home page, enabling fans to stay connected to their team 24/7. Community outreach seems to be much more predominant on the Cub’s site than Real Madrid’s, with three noticeable links right from the beginning, whereas Real Madrid’s does not seem to host any links anywhere on the site. I was surprised to find a language translator to 5 different languages on the top bar of the page, including Japanese, Korean, and Spanish. This makes sense, due to the popularity of baseball in the far eastern Asian countries, and the proximity of Mexico to not only the U.S., but the hugely popular Cactus League of spring training.

 

The main differences between the two sites seem to be Real Madrid’s focus on success and education, compared to the Cub’s focus on fan connection and community outreach. Part of the Cub’s fan connection includes their availability of team attire, whereas Real Madrid does not seem to have any.

 

Real Madrid, SB Nation

Friday, March 14th, 2014

Real Madrid Video

Http://www.realmadrid.com/en is dedicated to providing the latest football and basketball related news, schedules, team information, and ticket sales.  Also, The Real Madrid Foundation, uses sport as a foundation for:

promoting values inherent in sport, and the latter’s role as an educational tool capable of contributing to the comprehensive development of the personality of those who practice it….and to disseminate all cultural aspects linked to sport.

Their target audience is the youth who identify with football and basketball as seen in the site’s “Fan Zone” but also to the older generation who want to become members and receive certain benefits.  Fans can print out coloring pages of their favorite player or check the latest scores. 2-way communication in regards to the editors of Real Madrid is quite limited.  The Fan Zone offers various social networks to interact, but that’s mostly dealing with other fans.  The only contact information provided are various phone numbers and emails that are linked to various departments.

 

Http://www.sbnation.com/ provides high quality, team specific, coverage and commentary for all sport lovers during the season and off-season. SB nation covers many different sports ranging from basketball to horse racing.  SB Nation uses innovation to reach its target market, who SB Nation identifies as

the young, male, affluent audience.

This is due to the large numbers of male viewership and their influential nature on the market itself.  Like Real Madrid, SB Nation has links to their social media accounts. SB Nation sets itself apart from the rest by its creativity as seen in their “Game Threads” that lead real-time discussions between the audience and SB Nation editors. This is a great example of 2-way communication that brings the fans and editors together to discuss sports topics.

 

Real Madrid states their goal is to foster and develop the youth who participate in sport, however, their website suggests they’re in the business to sell tickets and promote their football and basketball team.

 

SB Nation takes a different approach by providing a multitude of current sport related information by mandating a “unique collaboration between editorial, technology, advertising and design, which gives the users instant gratification.

 

 

Real Madrid vs. The Phoenix Suns

Thursday, March 13th, 2014

The Real Madrid website not only shows information about their football (soccer) club, but also their basketball club.  The website updates fans and members about recent news as well as gives information about the teams, players, feeder teams and membership opportunities.  According to Forbes’ information about Real Madrid, “members” seem to be the stockholders of the club.  Members are the only ones that can have season tickets. This site seems geared towards both fans and members.  There doesn’t seem to be open two-way communication, though there are links to Facebook, Twitter, Instagram, etc. where you can comment at the club.  There is also a link for Line, which seems to be a messenger app, but it does not say if you can communicate with the club. I found a lot of dates/deadlines listed in Real Madrid’s website that said 2012, I wonder if because this is their English site they haven’t felt the need to update it.

Real Madrid seems to be its own entity compared to the website for the Phoenix Suns, which is under the NBA.  Because it is an NBA team, the Suns website has a ticker that shows all the scores in the NBA.  Real Madrid only has Real Madrid scores. Unlike Real Madrid, anyone can buy seasons tickets for Suns games, not just members.  The Suns’ website seems fully updated. The Suns website is more casual and fun then the Real Madrid website.  The Real Madrid website does not talk about entertainers and performers that are part of their organization.  The Suns have a link for the Gorilla and for their dancers and cheerleaders.  Real Madrid has U-19 and developmental feeders, the Suns D-League (developmental league) team is not linked anywhere, and is its own separate entity as well.  You can contact the Suns directly with email, you cannot do that with Real Madrid.  Some of the tabs are the same on both websites, however, with news, fan zone, shop and tickets.

http://www.nba.com/suns/contact/contact_us.html

http://www.forbes.com/teams/real-madrid/

Real Madrid website and how it works and compares

Thursday, March 13th, 2014

After logging in to the Real Madrid team official website I poked around a bit to find what types of services and information they could present to the viewer. The first thing I noticed was the menu bar which lets you expand links to their football (soccer) and basketball areas. Both menus feature a history, current squad, news, video gallery, and photo gallery for viewing pleasure. The members and fan zone tabs require a log in process to view some of the features. The fan zone tab seemed to be focused most on selling tickets and how one can purchase single game or season passes. Above the menu tabs, there are smaller links going to Real Madrid’s charity foundation, more information, and of course another buy tickets tab. Above that, a few of the teams major sponsors (Adidas, Emirates, and bwin) are featured. Scrolling down the page leads through recent news and a prominently displayed achievement section with all the awards both football and basketball teams have won over the lifespan of the club. All the way at the bottom there is a link to the official social media websites.

This site is definitely designed for an individual like me who is slightly unfamiliar with their club. There is a great amount of information available to educate people like me in a way that makes me interested in possibly becoming a fan. On the opposite side, there is a recent news and player feature that only real fans would know about currently. The website does a great job of pleasing both educated and uneducated Real Madrid inquiries.

The site is very well organized and likes to show off how excellent their teams are.  Their primary focus is promoting their football (American soccer) and their basketball teams.  Each team has dedicated both a photo and video gallery:

Football video galley: http://www.realmadrid.com/en/football/videos

Football photo gallery: http://www.realmadrid.com/en/football/photos

Basketball video gallery: http://www.realmadrid.com/en/basketball/videos

Basketball photo gallery: http://www.realmadrid.com/en/basketball/photos

The team has so much unity and respect for one another.  Recently acquired player Gareth Bale made some comments about his coach (Ancelotti) and one if his teammates (Ronaldo):

            He has helped me a lot. As a coach he has given us the idea of trusting our chances and    having faith in our potential and that has helped us to keep improving in the areas we’re working on. Cristiano Ronaldo is simply the best player in the world, he is completely extraordinary and it really helps me being part of a strikeforce that includes him

I assume this site allows for two way interaction if you are a member and log in. the social media links allow two way interaction offsite but still provide fan and company interaction.

After reviewing the MLB website the similarities between this website and Real Madrid’s are numerous. Both feature a login portion for extra fan action while showing a newsfeed tab and tickets link prominently. I only found two major differences. One is that MLB has a shop link to buy official merchandise, which Real Madrid does not have. The second is Real Madrid’s side has a better education feature for individuals who may not be avid fans.

Noah Dillon and Matthew Clark

Madrid and two way sport communication

Thursday, March 13th, 2014

When browsing around the real Madrid website, I noticed that the website not only targets football (soccer) fans, but it targets basketball fans as well. While browsing, the only two way communication that could take place is on the social networking accounts that the Madrid Teams have. The social networks that the real Madrid team participate in, include Twitter, Facebook, and Google+. The organization probably understands that the people live in social networking world and therefore created all these accounts to stay in touch with the people.  Two way communication also occurs on the “contact us” tab on the website. The contact us tab offers telephone numbers and emails at which people could contact “customer services” and provide feedback or ask questions. Another example of two way communication, would be the fact the website was translated into English from the original version which was in Spanish.  This is a perfect example of understanding the culture and language of the people. Most of their fans are from Madrid, so the original version of the website should be in the native language of the country.

When comparing the Madrid website to a U.S sport organization, I chose the New York Knicks Official website. This website was similar to the Madrid website in some ways. The Knicks website did include a “contact us” tab and did offer the team’s official social networking accounts. The only difference in the social networking accounts was that Instagram and Pinterest was included. The Knicks website also offers a “connect” tab, that allows the public to connect in some way with the New York Knicks. For example, the public could download the “Knicks App”. This Knicks app sends fans scores, latest news, and latest photos directly to their phones. The Knicks understand that the world runs off of social networking and the fact that everyone has a cell phone, so they are providing ways to stay in touch with society.  This Connect tab also provided the fans to sign up for email updates and SMS updates. The best example of two way communication was the website allows the public to comment on all the uploaded videos, photos, and articles that the website provides. The website did not do a  good job of being able to translate the website into another language, but in its defense, most of the New York Knicks fans base is U.S. Americans whose 1st language is more than likely English. Another commonality within the two websites, was the fact that they both offer a way to reach out to the community through some type of foundation that encourages the athletes/organization to give back to the community.

All in all, there is forms of two way communication that is occurring, but not enough of it. The organizations need more two way communication taking place. There needs to be a way, the public and fans can provide input to the organization they cheer and in some way financially support. Not only does the input need to be provided, there needs to be a way the input is actually heard and considered.

North America and Europe sports communication: the differences and similarities

Thursday, March 13th, 2014

The English version of Real Madrid’s website offers many different features. It of course offers news and insight on the football team, but it also offers information on the Real Madrid basketball team. General information about Real Madrid is presented such as their schedule, as well as a Fan Zone where fans can connect with Madrid’s teams with videos, social media, and exclusive interviews. Fans can also share stories with friends via the popular social media platforms such as twitter, googleplus and facebook. The interesting thing about Madrid’s website is that it allows fans to subscribe to a membership service which gives the fans an inside track to services such as season tickets and discounts on merchandise. The audience for Madrid’s website is for the hardcore fan of Real Madrid. Statistics, interviews, insight on philosophy, and links to buy merchandise are presented. In addition, there is a counter on the different championships they have won as well as how the club is structured with who the board members and the president are, This type of information is not meant for the casual fan yet casual fans can still enjoy some of the content the website offers with. However, the website doesn’t offer many avenues for two-way communication. It offers links for things like social media and it offers support services on ticket and merchandise orders, but that’s about the only way the fan can interact with the organization. For a comparison between a major U.S. sport organization and the Real Madrid soccer club, www.denverbroncos.com is the website examined which is the official site of the Denver Broncos. Many of the same type of services are offered. Roster information, recent news are some of the similarities as well offering social media outlets for fans to connect with and featuring exclusive interviews with players. The main difference between the two websites is that the Broncos offer more way for fans to engage with the Broncos. For example, fans can participate in forums with other fans and enter into contests that are geared for different ages. Other differences from the Real Madrid webpage include the ability to look up cheerleaders, and watch old games. The Broncos site also offers little fans their own section to explore. Additionally, the Broncos website offers stadium and ticket information that is a little more in depth than Real Madrid’s website. To wrap up, both of these teams communicate to their audiences in a similar manner. However, there are stark differences in presenting different information to reach and engage with their audience base.

By Opie Wilson and Kalen Dear