Posts Tagged ‘Scaramento Kings’

New Media for a New Arena

Wednesday, November 13th, 2013

New Media is on the rise, the internet is now more accessible and available and many companies and organizations are eager to reach a broader public through social media participation. This channel of communication allows for quicker diffusion of information between fans and organizations. It also allows for fans to create there own content with pictures and videos. Nearly all leagues and teams in all sorts of sports are already participating in social media. So much so that even sports journalists cannot be credible without a twitter account. Since the internet is not limited to local markets marketing through these sites is essential for any business in the sports market.

New media has become commonplace in many homes and offices but not so much in the arena setting. New part owner of the Sacramento kings Andrew Miller has plans to change that. the former Apple executive in charge of the Iad department is now head of the technology committee for the Sacramento Kings arena set to open in 2016.  Miller plans on upgrading the wifi in the arena and possibly implementing hands free tablets in the back of seats where fans can post on the jumbo tron, search stats, and order food from their seats. The folling link provides an interview with andrew miller.

Kings New Arena