Posts Tagged ‘soccer’

Real Madrid website and how it works and compares

Thursday, March 13th, 2014

After logging in to the Real Madrid team official website I poked around a bit to find what types of services and information they could present to the viewer. The first thing I noticed was the menu bar which lets you expand links to their football (soccer) and basketball areas. Both menus feature a history, current squad, news, video gallery, and photo gallery for viewing pleasure. The members and fan zone tabs require a log in process to view some of the features. The fan zone tab seemed to be focused most on selling tickets and how one can purchase single game or season passes. Above the menu tabs, there are smaller links going to Real Madrid’s charity foundation, more information, and of course another buy tickets tab. Above that, a few of the teams major sponsors (Adidas, Emirates, and bwin) are featured. Scrolling down the page leads through recent news and a prominently displayed achievement section with all the awards both football and basketball teams have won over the lifespan of the club. All the way at the bottom there is a link to the official social media websites.

This site is definitely designed for an individual like me who is slightly unfamiliar with their club. There is a great amount of information available to educate people like me in a way that makes me interested in possibly becoming a fan. On the opposite side, there is a recent news and player feature that only real fans would know about currently. The website does a great job of pleasing both educated and uneducated Real Madrid inquiries.

The site is very well organized and likes to show off how excellent their teams are.  Their primary focus is promoting their football (American soccer) and their basketball teams.  Each team has dedicated both a photo and video gallery:

Football video galley: http://www.realmadrid.com/en/football/videos

Football photo gallery: http://www.realmadrid.com/en/football/photos

Basketball video gallery: http://www.realmadrid.com/en/basketball/videos

Basketball photo gallery: http://www.realmadrid.com/en/basketball/photos

The team has so much unity and respect for one another.  Recently acquired player Gareth Bale made some comments about his coach (Ancelotti) and one if his teammates (Ronaldo):

            He has helped me a lot. As a coach he has given us the idea of trusting our chances and    having faith in our potential and that has helped us to keep improving in the areas we’re working on. Cristiano Ronaldo is simply the best player in the world, he is completely extraordinary and it really helps me being part of a strikeforce that includes him

I assume this site allows for two way interaction if you are a member and log in. the social media links allow two way interaction offsite but still provide fan and company interaction.

After reviewing the MLB website the similarities between this website and Real Madrid’s are numerous. Both feature a login portion for extra fan action while showing a newsfeed tab and tickets link prominently. I only found two major differences. One is that MLB has a shop link to buy official merchandise, which Real Madrid does not have. The second is Real Madrid’s side has a better education feature for individuals who may not be avid fans.

Noah Dillon and Matthew Clark

North America and Europe sports communication: the differences and similarities

Thursday, March 13th, 2014

The English version of Real Madrid’s website offers many different features. It of course offers news and insight on the football team, but it also offers information on the Real Madrid basketball team. General information about Real Madrid is presented such as their schedule, as well as a Fan Zone where fans can connect with Madrid’s teams with videos, social media, and exclusive interviews. Fans can also share stories with friends via the popular social media platforms such as twitter, googleplus and facebook. The interesting thing about Madrid’s website is that it allows fans to subscribe to a membership service which gives the fans an inside track to services such as season tickets and discounts on merchandise. The audience for Madrid’s website is for the hardcore fan of Real Madrid. Statistics, interviews, insight on philosophy, and links to buy merchandise are presented. In addition, there is a counter on the different championships they have won as well as how the club is structured with who the board members and the president are, This type of information is not meant for the casual fan yet casual fans can still enjoy some of the content the website offers with. However, the website doesn’t offer many avenues for two-way communication. It offers links for things like social media and it offers support services on ticket and merchandise orders, but that’s about the only way the fan can interact with the organization. For a comparison between a major U.S. sport organization and the Real Madrid soccer club, www.denverbroncos.com is the website examined which is the official site of the Denver Broncos. Many of the same type of services are offered. Roster information, recent news are some of the similarities as well offering social media outlets for fans to connect with and featuring exclusive interviews with players. The main difference between the two websites is that the Broncos offer more way for fans to engage with the Broncos. For example, fans can participate in forums with other fans and enter into contests that are geared for different ages. Other differences from the Real Madrid webpage include the ability to look up cheerleaders, and watch old games. The Broncos site also offers little fans their own section to explore. Additionally, the Broncos website offers stadium and ticket information that is a little more in depth than Real Madrid’s website. To wrap up, both of these teams communicate to their audiences in a similar manner. However, there are stark differences in presenting different information to reach and engage with their audience base.

By Opie Wilson and Kalen Dear