Posts Tagged ‘#sportcommunication’

March Madness and Tumblr

Tuesday, November 12th, 2013

As technology is becoming more and more advanced in our society, sport communication is also changing . There are many different nontraditional forms of communication in 2013 to help reach out to various populations.

What is Tumblr?

Its both a simple blogging site and social network combined as you can share pictures, video, and text.

How popular is Tumblr?

80 million posts a day!

The tactics that they are trying to employ is the fact that they are trying to reach the younger population, and using social media such as Tumblr, they know that high school and college age students are constantly on Tumblr and other social media.

They are hoping to achieve more involvement from fans, and one of those ways is using Tumblr to show their creativity. Tumblr is one way for sport fans to feel like they are more involved with their favorite teams, and it gives them something new and exciting to try! Sports are very popular and so many people keep up with their favorite teams, Tumblr gives them more information, resources, and most importantly, a place for them to post their favorite game memories, pictures, and etc. People want this, they want the chance to show the world what their experience was from watching the games in March Madness, SuperBowl, and other sport games. One thing that as a society we are finding out is that people want to be heard: social media can account for this. Sport loving fans want to be able to document their own experience from watching a game, and that is why they came up with the idea to have the fans post on Tumblr during the games of March Madness.

Tumblr is just one of the many nontraditional forms of communication to achieve their purposes, along with incorporating Twitter, Facebook, Instagram, etc… The options are endless. It’s all about having a large network of people spreading sport news.

Communication is constantly changing as technology advances more and more. There are many good uses for social media in sport industry and Tumblr is just one of them put to good use.

Minority Broadcasts?

Tuesday, November 12th, 2013

Today Minorities make up most of population growth in America. In a report by  CNN, Minorities are classified as those of any race other than non-Hispanic, or single-race whites, all who currently constitute about a third of the U.S. population, according to Census figures. But by 2042, they are projected to become the majority, making up more than half the population. By 2050, 54 percent of the population will be minorities (CNN 2008).   Today sports are one of the major contributors to entertainment and have broaden their broad-casts of sports games to the minorities all over the country, especially in Los Angeles. Even though broadcasts have been started in Spanish, the second largest population in Los Angeles are the Koreans. For the NBA a huge step in broadening their sport broad casts to larger area of the Los Angeles population, the Los Angeles Lakers recently became the first NBA team to broadcast every game in Korean.

“The Los Angeles Lakers recently became the first NBA team to broadcast every game in Korean. They’re trying to appeal to the areas growing Korean population, much of which doesn’t speak English at home. But translating the broadcast into Korean has proved challenging”

Although the Lakers team seemed thrilled about the broad casts being made in Korean language, this is not the only time sports games are translated. The popularity has made it seem possible for other translated broad casts possible. More sports games being translated do happen locally, for example the Navajo Nation translates their local, and major sports game in the Navajo language live Via radio and internet‎.   Sports franchises doing so, have found a good way to reach more minority groups of fans by appealing to wider audience and  sports fans.

Watch Beyonce while on the toilet? OK!

Tuesday, November 12th, 2013

You really have to go but don’t want to miss a second of the action in the super bowl, what do you do? CBS made it easier than ever to make sure that you would get the ultimate Super Bowl experience no matter where you watched the game. They decided to go viral by putting a live stream of the game, commercials, and half time show onto This means that through your laptop, tablet, or mobile device you can watch the game and more.

We have developed a deeply integrated second-screen environment that perfectly complements the television broadcast of the game, from the pre-game show to the presentation of the Lombardi Trophy.

Along with the live stream, they’ve made the experience different by adding features that the typical television viewer would not have access to. In this package included four different camera angles so the viewer could see the game from the typical full-field 50 yard line, or switch up to be able to evaluate the game as a coach and break down formations.  Not only were additional camera angles offered but viewers could go directly to their social media with the hash tag #CBSSuperBowl, where viewers could talk amongst one another about the ads that were just seen!

The biggest part of this stream was the amount of new viewers it brought in, even if all of them weren’t in it for the game. live stream of the matchup between the San Francisco 49ers and the Baltimore Ravens attracted three million unique viewers to the Super Bowl XLVII video player, up 43 percent from Super Bowl XLVI.

With that statistic came others, viewers generated nearly 10 million live video streams, up more than 100 percent from 2012, resulting in a record 114.4 million minutes streamed, which was up 46 percent over 2012’s game.

The stream not only set records but it made a new avenue of media possible that can be carried out by other networks as well. With this experiment of CBS having become a hit, networks of this years Super Bowl are already planning streams of the game and half time show. Through a Facebook profile, three or more streams are already being advertised about for the 2014 Super Bowl.

New media avenues is the biggest hit of information streaming and advertising. If organizations can find multiple ways of getting themselves out there, I feel they will without a doubt find more success in whatever endeavor they are trying to achieve. CBS started the revolution for big sporting events and advertising, I can’t wait to see what else companies will come up with.



The Vine will grow

Tuesday, November 12th, 2013

The video above contains ten examples of vine videos. The tactic of the application is the availability of taking short videos and  uploading them to twitter just like a picture. The hope for this is to make an easier way to share videos that can be used to create GIFS, which are a hit right now, a teaser tool for games or events, a new media outlet, a way to improve public relations, etcetera. This is pretty top notch and new as far as ways of communication. It helps significantly that twitter owns the application and twitter is already such a huge social media website, this will help the Vine boom! I love that the video continuously loops, this makes it exceptionally good for funny videos such as player mistakes (not that we should laugh!!). It also can provide so much more information than a still picture. Hopefully teams will start to use the Vine for all sorts of different events: before games, during games and halftimes, after games, highlights, opposing teams’ faults, injuries, broken records, the possibilities could go on.