Apple is known for its simplicity! This simplicity which they are so famous for is seem perfectly here. Notice how the stickers on the back of the Notebook change representing individual personality, but the apple logo and the silver background do not. This suggests room for individual manipulation and therefore personalization, a concept desired by the individualistic society that Apple caters to. Also it does a fabulous job of keeping the Apple logo front and center so the consumer never forgets who he or she is dealing with.