Narcissism is the concept of excessive interest in oneself and one’s physical appearance. Some research has shown a correlation between narcissism and consumer tendencies to exemplify “personal uniqueness” For example a rapper buying an expensive chain or car to represent the degree of success. A mindset was not as prominent in the early stages of Hip Hop culture especially in conscious Hip Hop.
Fueled by a their blind narcissism, rappers’s usual message in their music how much funds “in the bank” they have accumulated thorough the “hustle” which is drug selling,
prostitution in their own community. For the sole purpose of being respected in a capitalistic society that sees money as power. Looking back at the history of African Americans who were enslaved and denied rights for being different. Which leads me to think maybe most MC’s overcompensate for the lack of ability to do so in the past.
The Drug Game and Violence
Even during the 90’s “Golden Era” the selling of crack and murder were prominent in lyrics and videos. Tupac who is regarded as one of the best MC’s to ever touch the mic was gunned down in Las Vegas in 1996 in a feud between another legend The Notorious B.I.G, who was also killed in retaliation a year later. Both MC’s are respected as idols in the culture but were victims to the music they “consciously” rapped about. This incident was a foreshadow to what the future had in store for Hip Hop.
“Rap music” unlike “conscious Hip Hop ” is focused on accumulating riches through the criminal activity like drug selling and pimping of women. This is what the “industry” deems “profitable” and “Hip”.Contemporary “Emcees” like Rick Ross who sellout and pushes a persona of a “feared drug dealer” for a selfish desire to increase marketability. The “lack of accountability” on the part of Rick Ross aka William Roberts, is apparent in the use of an image that is detrimental to the black community. This behavior correlates with studies done that prove people who are suffering from narcissism lack the awareness of their actions to others. The more disturbing fact is that Rick Ross the rapper is nothing but a literal “fake” who stole the persona from an actual New York cocaine king pin named “Freeway Ricky Ross”.
This ideology with “depictions of crude materialism, spectacular hyper sexuality, and black interracial violence”. Women have become nothing but objects of social status, and are as sex symbols in commercialized rap music. Could this be the product of a “world more concerned with marketability then righteousness” ?
Lyrics from Snoop Dogg
“Bitches ain’t shit but ho’s and tricks / lick on this nuts and suck the dick”
Lost in Translation
Being that the United States is predominantly white population. Making the black community and other ethnic races a minority. How can Hip hop become so trendy in a society that the culture sought to contrast? Can anyone see the irony? I sure do and I think maybe the industry exploited “rap music” to profit off an audience that does not care about any outdated civil rights narrative on the radio. Which may factor into the mass appeal gained by “rap music” that allowed media outlets like MTV to build a billion dollar industry that we all see today. Yet, further studies need to be done to link exploitation of “rap music” in America.