Again, Multimodal can be broken down into two parts, in this post I will only focus on one part, mode. There are five distinct words that represent all the different ways to communicate. The five modes are linguistic, visual, aural, gestural, and spatial. Linguistic mode is the act of communicating through words, they can be either written or spoken. Visual mode, in my opinion is the most important. If I see a poster on the side of the road I will notice it because of the color or layout rather then the words on it. Aural mode looks at sound. Sound is all around us, we turn on the TV, there’s sound, turn on the radio, sound. Aural mode plays a very important part, however most people will not notice it. For example, in a climax of a movie, the sound will become more dramatic as it builds up the intensity of the movie, but the viewer will more focus on the visuals however, the sound plays just as important role as the visuals. Gestural mode is the act of how one communicates through movements such as body language. Spatial Mode is the physical arrangement. An example of spatial mode would be looking at flowers at City Market, the employees there put time into organizing the flowers to be as appealing as they can be.