Contrast much like emphasis guides the viewer to notice some things over others. “Contrast is the difference between elements, where the combination of those elements make one element stand out from another.”
In this photo, the red rose stands out. In contrast to the green field the rose pops. When blogging the same concepts must be applied. Using appropriate pictures and words in the right places can make the important information stand out just like the red rose against the field.
After reading through the book, the section called Analyzing Design Choices stands out the most to me. The first category is called Emphasis. When looking at a blog, certain pictures and words stand out, this is because they are emphasized.
Its important to know what to emphasize and what not to. If used correctly emphasizing certain words or pictures can really enforce ones point.
The main theme the article expressed is how frustrating it is for bosses in the work place to deal with bad grammar. Bad grammar can ruin a business deal. I found this video by Weird Al that describes this article perfectly. http://youtu.be/8Gv0H-vPoDc